About the job
Title: Google Ads / SEM Manager
Location: Atlanta, GA (Hybrid preferred); Open to Remote
Compensation: Competitive Salary + Performance-Based Bonus
About Us
NPHub is an innovative and rapidly expanding platform dedicated to healthcare education and career advancement. Our mission is to enhance healthcare accessibility across the U. S. by ensuring that nurse practitioner (NP) students graduate efficiently and connect with optimal job opportunities.
Role Overview
As the Google Ads / SEM Manager, you will be instrumental in fueling NPHub’s growth through the strategic management and optimization of our paid search campaigns.
Key Responsibilities:
● Design, implement, and oversee paid media campaigns across Google and Bing, focusing on driving NP student acquisition and attracting NP candidates.
● Conduct daily campaign optimizations to achieve performance metrics such as ROAS and lead generation, modifying bids, audiences, creatives, and strategies as necessary.
● Work collaboratively with content and creative teams to ensure the production of captivating, brand-aligned ad materials for all campaigns.
● Analyze, monitor, and report on campaign performance, identifying insights and growth opportunities.
● Manage and adjust budgets to maximize resource efficiency across various platforms.
● Remain informed on emerging PPC trends and integrate best practices into ongoing campaigns.
Required Qualifications:
● 8-12 years of experience in performance marketing, particularly with Google Search.
● Demonstrated success in managing high-budget campaigns, specifically those exceeding $50k monthly.
● Strong analytical skills with the ability to extract actionable insights from data.
● Proven experience in driving Direct-to-Consumer (DTC) sales and lead generation.
● Exceptional ad copywriting skills.
Desirable Qualities:
● Previous experience in the healthcare or education sectors, or in lead generation, is advantageous.
Benefits and Perks:
● Hybrid work environment (with an office located in Vinings, GA); remote candidates are also welcome.
● Competitive compensation along with a comprehensive benefits package.
● Unlimited paid time off and annual company holidays.
● An opportunity to grow within a company that is making a significant impact in the healthcare sector.
Interested in this opportunity? Apply now.
