About the job
About Jeeny:
Jeeny is an innovative mobile application designed to simplify daily commuting and enhance transportation options. Our platform connects users with their preferred modes of transport, making mobility accessible, affordable, and flexible for everyone. Established in 2014 as Easy Taxi, we transformed into Jeeny in 2016 to broaden our service offerings. Currently, we operate in Saudi Arabia and Jordan, with offices in major cities including Riyadh, Jeddah, Madinah, Dammam, Khobar, Amman, Lahore, and Karachi.
About the Role:
As a Growth Analyst - Insights & Analytics, you will play a pivotal role within our commercial team, driving our marketplace expansion. Acting as the liaison between raw data and strategic business decisions, you will translate complex data into actionable insights that enhance ROI. Collaborating closely with Marketing, Product, and Operations teams, you will optimize CRM initiatives by monitoring performance and analyzing growth expenditures. Your contributions will be vital in ensuring our marketing budgets and incentives are utilized effectively to foster sustainable growth.
Key Responsibilities:
- CRM Strategy & Lifecycle Management: Assist in developing lifecycle campaigns for users, including onboarding, activation, reactivation, and retention through various channels (in-app, push notifications, email, SMS).
- Segmentation & Personalization: Help build and maintain user segments to customize messaging, incentives, and engagement experiences.
- Performance Analysis: Track CRM performance metrics, prepare analytical reports, and translate findings into recommendations for enhancing campaign effectiveness and user engagement.
- Continuous Experimentation: Support A/B testing and journey experiments to identify drivers of engagement, activation, and retention.
- Marketplace Analytics: Analyze key marketplace metrics to pinpoint friction points and opportunities for improving acquisition, activation, reactivation, and retention.
- Advanced Analytics: Assist with funnel analysis and conversion tracking across user and partner journeys to enhance lifecycle performance.
- Incrementality Testing: Support cohort and incrementality analyses to assess campaign impacts and user behavior over time.
- Data to Strategy: Synthesize data insights into concise summaries and presentations to aid senior decision-makers.
- Playbook Creation: Contribute to documenting learnings from experiments and campaigns, helping to establish internal best practices.
