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Growth Marketing Manager

TextioSan Francisco, CA
Hybrid Full-time $120K/yr - $160K/yr

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Experience Level

Manager

Qualifications

To excel in this role, you should possess:A strong background in growth marketing with proven experience in acquisition strategies. Exceptional writing and storytelling skills across various formats. Experience with data analysis and the ability to derive actionable insights. A creative mindset with the ability to conceptualize and execute marketing campaigns. Familiarity with AI tools that can enhance marketing efforts. Strong project management skills to handle multiple initiatives simultaneously.

About the job

Location: San Francisco, CA (in-person 1-3 days per week)
Salary: $120,000-$160,000

Role overview

Textio is seeking a Growth Marketing Manager to help establish and expand a new growth engine as the company transitions to a product-led approach. The focus is on shaping marketing strategy, building systems for consistent growth, and ensuring Lavalier, Textio’s AI co-pilot for interviewing, reaches the right audience and drives conversions. This position works closely with the VP of Marketing and leads projects from strategy through creative execution and measurement.

Key responsibilities

  • Growth strategy: Pinpoint the most impactful channels, experiments, and metrics to drive Lavalier’s success.
  • Storytelling: Create compelling narratives for acquisition channels, including email, paid and organic social, SEO/AEO, and partnerships.
  • Content creation: Develop ad copy, email sequences, landing pages, blog posts, and social content tailored to the target audience.
  • Campaign development: Generate campaign concepts and collaborate with designers and video leads to deliver high-quality assets on schedule.
  • AI tools: Apply AI to enhance efficiency and quality in growth marketing efforts.
  • User journey optimization: Improve website and landing pages to increase conversion rates.
  • Experimentation: Design and execute marketing experiments to drive acquisition and conversion, refining tactics based on results.
  • Measurement framework: Establish and track key metrics to define growth success across all channels.

About Textio

Textio is a pioneering company at the intersection of AI and hiring. We are dedicated to enhancing the recruitment process through innovative technology, and our latest product, Lavalier, is set to redefine how interviews are conducted. Join us in our mission to create a more effective and inclusive hiring experience.

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