GustoDenver, CO;San Francisco, CA;New York, NY;Las Vegas, NV;Atlanta, GA;Phoenix, AZ
Remote Full-time
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Experience Level
Entry Level
Qualifications
To be successful in this role, you should have:A strong background in data analytics, preferably with experience in GTM analyticsProficiency in SQL and data visualization toolsExperience with statistical analysis and data modeling techniquesA keen eye for detail and a passion for problem-solvingExcellent communication skills and the ability to work collaboratively in a team environment
About the job
Join Gusto as a GTM Analytics Engineer and play a pivotal role in driving our analytics initiatives. As a part of our team, you will develop and maintain robust analytics frameworks that empower data-driven decision-making within our go-to-market strategies. You will collaborate closely with cross-functional teams to ensure the accuracy and accessibility of data, while also identifying opportunities for continuous improvement.
About Gusto
At Gusto, we are dedicated to building a better world of work for small businesses and their employees. We provide cloud-based payroll, benefits, and human resource management software that simplifies the complexities of running a business. Join us in our mission to create a more equitable workplace for all.
Full-time|Remote|New York City, San Francisco or Remote
Join AirOps as the Head of AnalyticsAt AirOps, we are pioneering the future of content engineering in the AI era. Our innovative platform transforms the way brands are discovered, moving beyond traditional search methods to leverage AI-driven insights. We have experienced remarkable growth, increasing our revenue fivefold in just one year by empowering renow…
About AirOpsAirOps is pioneering the first comprehensive content engineering platform tailored for the AI era. In a landscape where discovery is evolving from traditional search methods to AI-driven platforms, we empower brands to enhance their visibility and maintain a lasting presence. Our rapid growth is a testament to our success, having quintupled our revenue in the past year by supporting marketing teams at Ramp, Chime, Carta, and Rippling in transforming content quality into a sustainable competitive edge.Our innovative platform enables marketers to adeptly navigate the modern discovery landscape, focus on high-impact opportunities, and produce precise, brand-aligned content that garners citations from AI systems and builds trust with audiences. Supported by renowned investors such as Greylock, Unusual Ventures, Wing VC, and Founder Collective, we are developing intelligent systems that will equip the next generation of marketing leaders. Our headquarters are located in San Francisco, New York, and Montevideo.About the RoleAs a key member of our revenue team, you will be instrumental in establishing and scaling our growth engine. Your primary responsibility will be to drive revenue growth by identifying and securing new business opportunities. You will collaborate closely with the entire team to manage the sales process from initial prospecting through to deal closure and expansion opportunities. Additionally, you will work with product, engineering, and customer experience teams to ensure successful onboarding and retention of customers, utilizing data analytics to refine sales processes continually.Key ResponsibilitiesCreate and implement effective sales strategies to consistently achieve and surpass sales targets.Manage your entire sales funnel from lead generation to deal closure.Build and nurture strong relationships with key decision-makers at potential clients.Lead negotiations and successfully close new business deals.Collaborate with cross-functional teams, including marketing, product development, and engineering, to ensure high levels of customer satisfaction and retention.Keep accurate and up-to-date records of the sales pipeline and forecasts.Leverage data to continually improve sales processes and outcomes.Adapt and thrive within a fast-paced, high-growth tech environment, embracing tasks of all sizes.QualificationsMinimum of 2 years of closing experience in B2B SaaS sales, with experience selling to Marketing and Growth Leaders being a significant advantage.Proficiency in cold calling and prospecting.Proven track record of consistently exceeding sales quotas.Strong negotiation skills and ability to close deals effectively.Excellent interpersonal skills with the ability to build relationships with clients.A data-driven mindset with a focus on continuous improvement.
Join Our Team at AirOpsAt AirOps, we are pioneering the first comprehensive content engineering platform tailored for the AI-driven landscape. As traditional search methods transition towards AI-enhanced platforms, we empower brands to enhance their visibility and maintain a strong presence. Our recent growth surge, achieving a fivefold increase in revenue over the past year, is a testament to our success in enabling marketing teams at industry leaders like Ramp, Chime, Carta, and Rippling to transform content quality into a sustainable competitive edge.Our innovative platform enables marketers to adeptly navigate the ever-evolving discovery landscape, prioritize impactful opportunities, and generate accurate, brand-consistent content that garners recognition from AI systems and builds trust with audiences. Supported by prominent investors such as Greylock, Unusual Ventures, Wing VC, and Founder Collective, we are developing intelligent systems designed to empower the next wave of marketing leaders. Our headquarters are located in San Francisco, New York, and Montevideo.As we establish our platform engineering function from the ground up, you will be among the initial US-based hires, responsible for the infrastructure that every engineer in our organization relies on. Currently, our deployment processes involve manual steps that have led to production outages, and our development environments do not align with production. Your contributions will be pivotal in creating a robust foundation for productivity. This is not a role focused on maintaining established systems; you will have the opportunity to design and implement the deployment pipeline, health check protocols, alert systems, and developer tools that the entire engineering team will depend upon. With real challenges to tackle and a substantial backlog of tasks, your work will have a direct impact on our operational speed and efficiency.
About AirOpsAirOps is pioneering the first comprehensive content engineering platform designed for the AI era. As the landscape of discovery transitions from traditional search to AI-driven platforms, we empower brands to enhance their visibility and maintain relevance. Our recent phase of rapid growth has seen a remarkable 5x increase in revenue over the past year, supporting marketing teams at renowned organizations like Ramp, Chime, Carta, and Rippling to transform content quality into a sustainable competitive edge.Our innovative platform enables marketers to adeptly navigate the evolving discovery landscape, identify high-impact opportunities, and generate precise, on-brand content that garners citations from AI and earns human trust. With backing from esteemed investors such as Greylock, Unusual Ventures, Wing VC, and Founder Collective, we are dedicated to building intelligent systems that will empower the next generation of marketing leaders. AirOps has its headquarters in San Francisco, New York, and Montevideo.About the RoleAt AirOps, we operate at the convergence of AI and brand intelligence, processing millions of AI-generated responses daily across all major AI providers. Our data platform is experiencing exponential growth: currently processing 2 million answers each day, with an increase of hundreds of thousands monthly, as new providers and product features come online regularly. The data engineering decisions you make today will directly influence our product tomorrow. You will take charge of the pipelines, ingestion infrastructure, and data quality systems that underpin everything our customers interact with. As we establish a dedicated data team for the first time, the frameworks you create will shape the operational patterns of this function for years to come. You will engage with technologies such as ClickHouse, distributed ingestion pipelines, and a multi-provider scraping stack, with significant responsibility for ensuring reliability and accuracy. If you are eager to work on data that is central to our product rather than merely internal tools, this is the opportunity for you.
Full-time|Remote|New York , San Francisco or Remote
As an Engagement Manager at airops, you will play a pivotal role in driving customer success and ensuring that our clients achieve their desired outcomes. You will lead customer engagements, fostering strong relationships with clients and leveraging your expertise to deliver exceptional service. This role requires a blend of strategic thinking, project management, and excellent communication skills.
Full-time|Remote|New York , San Francisco or US-Remote
Join airops as an ISV & Technology Partnerships Manager, where you will play a pivotal role in cultivating strategic alliances with Independent Software Vendors (ISVs) and technology firms. This position is ideal for a dynamic professional with a passion for building relationships and driving collaboration in the tech ecosystem.In this role, you will identify potential partners, lead negotiations, and develop programs that enhance our mutual growth and success. You will work closely with cross-functional teams to ensure that partnerships align with our organizational goals.
The League is seeking a strategic and dynamic Head of Analytics to lead our analytics department in San Francisco. This pivotal role involves overseeing junior analytics teams while ensuring that various departments within the business comprehend their operational health, discover growth levers, and pinpoint optimization opportunities. As the Head of Analytics, you will spearhead initiatives that enhance business performance through the utilization of existing and novel data sources and methodologies. This role requires a hands-on approach to tackle complex analytical challenges alongside Engineering, Product, and Marketing teams, often serving as the representative for both Analytics and Product Operations.Key Responsibilities:Team Development: Identify essential roles, attract talent, select candidates that align with our culture, and secure competitive hires.Team Management: Foster a capable and enthusiastic team aligned with high-impact projects. Support career growth for analysts and business intelligence engineers, ensuring they recognize their contributions and understand complex statistical concepts.Work Guidance: Direct efforts across marketing, operations, and product analytics, including LTV predictions, operational metrics, user segmentation, and AB testing best practices.Technology Leadership: Advocate for technological investments that position analytics as a strategic advantage, including business intelligence tools and unified customer data views.Cross-Departmental Collaboration: Work closely with leadership to ensure data-driven decision-making across all business units.
Join airops as a Strategic Account Manager and play a pivotal role in driving the success of our key clients. In this dynamic position, you will build and maintain strong relationships, ensuring our customers receive exceptional service and support. You will collaborate with cross-functional teams to develop tailored solutions and drive client satisfaction.
About AirOpsAirOps is pioneering the first comprehensive content engineering platform designed for the AI-driven era. In a landscape where traditional search methods are being overtaken by AI technologies, we empower brands to enhance their visibility and maintain a competitive edge. Our rapid growth is evidenced by a fivefold revenue increase over the past year, supporting marketing teams at notable companies such as Ramp, Chime, Carta, and Rippling to transform content quality into a sustainable advantage.Our advanced platform enables marketers to effectively navigate the evolving discovery landscape, strategically prioritize high-impact initiatives, and craft precise, brand-aligned content that garners recognition from AI and trust from audiences. Supported by leading VC firms including Greylock, Unusual Ventures, Wing VC, and Founder Collective, we are dedicated to creating intelligent systems that will empower the future leaders in marketing. AirOps operates in San Francisco, New York, and Montevideo.As the founding Biz Ops Architect, you will establish the operational and analytical framework necessary to scale AirOps to $100 million and beyond. This pivotal role combines operational responsibilities, strategic oversight, and foundational building, where every detail matters and every challenge is an opportunity. You will streamline repetitive tasks, focus on strategic initiatives, and enhance the efficiency of our business at all levels.
About AirOpsAirOps is pioneering the first comprehensive content engineering platform tailored for the era of artificial intelligence. As the landscape of discovery transitions from traditional search methods to AI-centric solutions, we empower brands to enhance their visibility and remain relevant. In the past year alone, we've experienced a remarkable 5x growth in revenue by assisting marketing teams at leading companies such as Ramp, Chime, Carta, and Rippling in transforming content quality into a sustainable competitive edge.Our innovative platform equips marketers with the tools necessary to navigate this evolving discovery landscape, identify impactful opportunities, and produce precise, on-brand content that garners recognition from AI and builds trust among consumers. Supported by renowned investors like Greylock, Unusual Ventures, Wing VC, and Founder Collective, we are committed to developing intelligent systems that will empower the future generation of marketing leaders. With headquarters in San Francisco, New York, and Montevideo, AirOps is at the forefront of this transformation.About the RoleIn the role of SDR Manager, you will be the key leader of our sales development team, overseeing daily coaching, performance management, and operational execution to ensure a steady flow of pipeline generation. Reporting directly to the Director of Sales Development, you will convert strategic objectives into actionable daily plans—implementing effective tactics, nurturing team members, and optimizing our outbound operations for maximum efficiency. This position is perfect for an individual who excels in the intricacies of representative development and team management while contributing to the overall expansion of our sales development department.Key ResponsibilitiesTeam Leadership: Directly supervise a team of Sales Development Representatives, conducting regular one-on-one meetings, call reviews, pipeline assessments, and performance evaluations to foster accountability within the team.Coaching and Development: Deliver hands-on training in areas such as cold calling, email outreach, social selling, and discovery techniques to enhance representative performance and reduce ramp-up times for new hires.Performance Oversight: Take ownership of team KPIs and activity metrics, proactively identifying trends and gaps and implementing strategic plans to guarantee the team consistently meets or surpasses pipeline objectives.Campaign Execution: Collaborate with Sales and Marketing teams to roll out multi-channel outbound campaigns across various platforms, including email and LinkedIn, ensuring that representatives adhere to established playbooks and refine messaging based on performance outcomes.Outbound Prospecting Leadership: Lead by example by remaining engaged in prospecting activities—supporting lead generation efforts...
About DelphinaAt Delphina, we recognize the pain points that data scientists face today, often bogged down by the manual processes of data wrangling, model building through tedious trial and error, and cumbersome deployment rewrites. Many of the tools currently in use, such as Jupyter notebooks and Pandas, are over a decade old and inadequate for modern needs.Our mission is to revolutionize data utilization, empowering users to better understand the present and predict the future. Delphina serves as an AI Agent for Data Science, utilizing generative AI, large-scale optimization, and specialized infrastructure to automate essential, yet time-consuming tasks necessary for rapid model development. Our solution identifies relevant data, cleans it, trains models, and even automates the deployment of pipelines.Our team comprises seasoned professionals who have previously led substantial data science and machine learning initiatives, built successful startups, and created impactful tools for enterprise ML.We're supported by leading AI investors, including Fei-Fei Li, Radical VC, and Costanoa VC.What You’ll DoWe are seeking a talented Backend Software Engineer to join us as a founding team member at Delphina.As a key early hire, you will collaborate closely with our initial team to define product direction and make pivotal technical decisions, significantly influencing our technology, product, and company culture.Your responsibilities will include:Designing, developing, and deploying the systems and services that power our platform.Collaborating with a cross-functional team of scientists, researchers, and engineers to transform the landscape of machine learning.Ensuring our systems are reliable, secure, and deserving of our customers' trust.What We’re Looking ForExperience in leading and building production systems to achieve significant product goals.Proficiency in at least one backend programming language, such as Go, Python, Scala, or Java.A strong drive and ambition to create a product that exceeds expectations in innovative ways.A natural inclination towards continuous improvement of both our product and your own skills, embodying a growth mindset.
At Coframe, we are pioneering the development of the world's first AI Growth Engineer. We envision a future where user interfaces transform from static code into dynamic entities that adapt, evolve, and personalize in real-time.Why Join Coframe:Exclusive Partnership with OpenAI: We stand as the sole marketing technology firm officially partnered with OpenAI. Our engineers collaborate directly with their team to co-train a model tailored for our unique applications, showcasing the exceptional technical expertise of our team.Backed by Leading Investors: Our vision is supported by top-tier investors including Khosla Ventures, Nat Friedman (former GitHub CEO), and Rich Miner (co-founder of Android). Joining now provides a rare opportunity to be part of our journey before our Series A funding round.Remarkable Team: Our founder is a seasoned entrepreneur with a track record of co-founding a unicorn alongside Tom Brady and guest lecturing on AI at Stanford. Our team also includes researchers from prestigious institutions behind some of the most popular open-source code generation projects globally.Proven Success: Our flagship product utilizes proprietary generative AI technology that empowers our AI Agents to autonomously design, code, debug, and execute A/B tests and personalization campaigns. We have significantly increased testing speed, achieving $112.4M in incremental revenue for our customers within just six months.Your Role:Ensure Customer Success: Take charge of customer outcomes from onboarding through renewal and expansion, guaranteeing that clients achieve measurable ROI from Coframe.Facilitate Product Adoption: Lead onboarding processes, conduct business reviews, and proactively seek ways to enhance product adoption and testing velocity within customer organizations.Advocate for Customers: Act as the internal voice of the customer, collaborating with Product, Engineering, and Research teams to translate customer insights into actionable roadmap priorities.Drive Revenue Growth: Identify and capitalize on upsell and cross-sell opportunities within your portfolio, taking ownership of net revenue retention targets.Develop Best Practices: Aid in defining and refining Customer Success Manager processes, ensuring best practices are established and followed.
At Compound Eye, we empower machines to perceive their environments in three dimensions and in real-time using solely passive sensors like cameras and IMUs. Our groundbreaking VIDAS™ technology processes video from automotive-grade cameras to generate a comprehensive, semantic 3D model that vehicles and robots can leverage for navigation. As a fully redundant alternative to LiDAR and radar, VIDAS is revolutionizing industries such as automotive, agriculture, healthcare, and defense, supported by Khosla Ventures and other prominent investors.We are in search of a versatile engineer who is passionate about building, testing, and modifying tangible hardware. If you excel where mechanical, electrical, and software systems converge in the real world, this role is tailored for you. You will be an inventive engineer capable of prototyping innovative concepts, engaging in hands-on fieldwork, and collaborating directly with clients to address their requirements. Your contributions will help transform Compound Eye's autonomy technology into practical, deployable solutions for ground vehicles and drones.
About BrilliantBrilliant is dedicated to fostering a community of exceptional problem solvers. Our learning experiences are designed to be interactive, adaptable, and enjoyable, reaching a wide audience. For more insights about our approach, our learners, and our methodology, please visit our about page.We are committed to building a sustainable business model, currently serving hundreds of thousands of paying subscribers, with aspirations to reach millions. Our financial health allows us to be selective and intentional in our hiring practices.Our core values include adventure, excellence, generosity, and transparency. We are optimistic in navigating uncertainties, take pride in our work, extend support to one another, and communicate openly about successes and challenges. Together, we aim to produce our best work.We recognize that real-time collaboration and human connection are essential for cultivating a fast-paced, creative consumer product. We uphold core working hours from 9:30 AM to 2:30 PM Pacific Time, ensuring everyone is online, regardless of their time zone. The majority of our team is located near our hubs in San Francisco and New York City.For more information about our various roles and to learn more about our organizational culture, please visit our careers page.The RoleNote: This posting serves as a
Join Front, the cutting-edge AI-driven customer service platform designed for seamless collaboration. Our innovative workspace integrates essential support channels, enabling teams to work together on requests, automate tedious tasks, and provide exceptional customer experiences throughout their journey. With our adaptable workflows, AI capabilities, and customer insights, we empower organizations to prioritize their customers every single day. Trusted by over 9,000 leading companies globally, including CultureAmp, HootSuite, and Y Combinator, Front is at the forefront of delivering outstanding service at scale.Supported by Sequoia Capital and Salesforce Ventures, we have successfully raised $204M from top-tier venture capital firms and influential investors, including executives from Atlassian, Okta, Qualtrics, Zoom, and PagerDuty. Front has been recognized as a premier workplace, earning accolades such as Built In's 100 Best Midsize Places to Work in SF 2025, Top Places to Work by USA Today 2025, Y Combinator's Top Companies in 2023, #4 on Fortune’s Best Workplaces in the Bay Area™, Inc. Magazine's 2022 Best Workplaces list, and Forbes Best Startup Employers 2022 List.We are seeking a strategic and analytical leader to fill the role of Head of Product Analytics. In this pivotal position, you will shape our product analytics strategy and enhance data-driven decision-making across the organization. Collaborating closely with leaders in Product, Design, and Engineering, you will take ownership of the analytics roadmap, expand our team and operational framework in both San Francisco and Paris, and develop systems that enable Front to deliver high-quality product innovations swiftly and effectively.Your Responsibilities:Provide strategic insights that inform Front's product strategy by synthesizing product usage data, experimentation results, and market trends into actionable recommendations.Lead the development of comprehensive analytics frameworks that support product decision-making and drive continuous improvement.Collaborate with cross-functional teams to define key performance indicators and ensure alignment with business objectives.Mentor and develop the analytics team, fostering a culture of innovation and excellence.
Join Wonderschool as the Head of EngineeringAt Wonderschool, we are revolutionizing the way businesses operate by building innovative software and systems. Originally focused on childcare, we are expanding our services into healthcare, microschools, and other service-oriented industries. Our dynamic platform includes marketplace solutions, SaaS offerings, and government infrastructure components.As a Series B company backed by renowned investors such as Andreessen Horowitz, Goldman Sachs, Long Journey Ventures, and First Round Capital, we are cash flow positive and poised for growth.We aim to enhance our operations through advanced AI systems, and we are looking for a Head of Engineering who will spearhead the development of a high-performing engineering organization. This role will focus on delivering reliable and scalable products while fully leveraging AI capabilities.
About Owner.comOwner.com is the leading AI growth system specifically designed for local restaurants. Our advanced AI continuously optimizes SEO, marketing efforts, and online ordering systems to enhance first-party orders efficiently. Unlike other platforms that require small business owners to navigate complex software to boost their sales, Owner.com simplifies this process by providing a tested system managed by seasoned experts.Think of Owner.com as your dedicated team of engineers and marketers, empowering you just like the larger chains.Our VisionWe aim to support independent restaurants in thriving online, but our mission extends beyond the food industry. Numerous local businesses face similar challenges as they compete against massive technology corporations that siphon their customers and profits, making survival increasingly difficult.Once we refine our solutions for restaurants, we will expand our services to encompass every category of local businesses.We envision a future where tens of millions of local business owners harness our technology to flourish in the digital landscape.Our TractionSince our inception in 2020, we've generated tens of millions in revenue and facilitated over half a billion dollars in online orders. Currently, 1 in 5 Americans has interacted with a website powered by Owner.com.More importantly, we've assisted over 20,000 restaurant owners, collectively saving them nearly $200 million in fees.Our TeamOur team consists of a few hundred talented individuals sourced from leading companies in SMB software, including Shopify, HubSpot, DoorDash, ServiceTitan, Rappi, Faire, and Stripe.We are poised for rapid expansion in 2026 to keep pace with our growing customer base.Work EnvironmentOwner.com operates as a remote-first, global company based in San Francisco, with a sales hub in Toronto. While we prioritize in-person collaboration for certain roles, most of our team members are distributed globally.
Full-time|$221K/yr - $295K/yr|Remote|SF, NYC, or Remote (USA)
Role Overview Hex Technologies is hiring a Security GRC Manager to build and lead our security and privacy compliance programs. This position shapes the framework that keeps Hex aligned with regulatory, customer, and industry standards. The scope includes SOC 2, ISO 27001, ISO 27701, HIPAA, GDPR, CCPA, PCI DSS, and other evolving compliance needs important to our clients. What You Will Do Design, implement, and scale security and privacy compliance systems from the ground up as Hex’s first GRC hire Develop processes and foster a culture that prioritizes integrity, customer trust, and ongoing audit readiness Work closely with engineering, business operations, and go-to-market teams to embed GRC best practices throughout the company Use automation and proactive risk management to streamline compliance efforts Communicate transparently about security and compliance with both internal teams and external stakeholders Balance strategic planning (long-term program roadmaps) with hands-on tasks, such as leading audits, conducting risk assessments, and responding to customer security questions Translate technical product knowledge into clear compliance documentation and trust-building materials for clients Location This role can be based in San Francisco, New York City, or remote within the United States.
Full-time|$205.8K/yr - $242.1K/yr|Remote|Remote - USA
Are you ready to push the boundaries of what you thought was possible?At Coinbase, our mission is to enhance economic freedom globally. This monumental ambition challenges us daily as we develop the next-generation onchain platform and, with it, the future of the global financial system.To fulfill our mission, we are on the lookout for a unique candidate. We seek someone who is not only passionate about our mission but also believes in the transformative power of cryptocurrency and blockchain technology to revolutionize the financial landscape. We desire an individual eager to make a significant impact, who thrives under pressure and values collaboration with exceptional peers, actively seeking constructive feedback to continually improve. We want a problem-solver who confronts challenges head-on.Our work culture is intense and not suited for everyone. However, if you're looking to shape the future alongside top-tier professionals and expect the same level of commitment from others, there is no better place to be.While many roles at Coinbase embrace a remote-first approach, we are not exclusively remote. In-person participation is required throughout the year. We organize team and company-wide offsite events multiple times a year to enhance collaboration, connection, and alignment. Your attendance is both expected and fully supported.About the RoleBase is the most pivotal onchain platform currently under development, aimed at onboarding a billion users onto the blockchain. We are searching for a Head of Communications to craft and own the narrative surrounding Base, redefining what a contemporary communications function should encompass.This role transcends traditional public relations. You will be the architect of our public image, moving swiftly in the dynamic world of cryptocurrency and engaging fluently on Crypto Twitter. You will act as a trusted advisor to our leadership, bridging the gap between mainstream technology and culture, while pioneering the integration of AI to maximize our impact.Your ResponsibilitiesStrategic Communications Leadership: Manage the comprehensive external narrative for Base. Lead traditional PR, media relations, podcasts, and secure high-impact speaking engagements across leading crypto and mainstream tech/finance platforms.Crypto Twitter Intelligence: Engage authentically on Crypto Twitter. You understand the nuances of memes, culture, and key influencers. You will know when to engage, when to remain silent, and when to take decisive action to safeguard and enhance Base’s reputation.Strategic Counsel: Provide high-level guidance to leadership, specifically to Jesse Pollak. You will...
Full-time|Remote|Denver, CO;San Francisco, CA;New York, NY;Las Vegas, NV;Atlanta, GA;Phoenix, AZ
Join Gusto as a GTM Analytics Engineer and play a pivotal role in driving our analytics initiatives. As a part of our team, you will develop and maintain robust analytics frameworks that empower data-driven decision-making within our go-to-market strategies. You will collaborate closely with cross-functional teams to ensure the accuracy and accessibility of data, while also identifying opportunities for continuous improvement.