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GTM Engineer at basiccapital | New York

basiccapitalNew York Office
On-site Full-time

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Experience Level

Experience

Qualifications

We are looking for candidates with a strong technical background and experience in managing outbound marketing operations. Familiarity with marketing automation tools and data analysis is essential. You should possess excellent problem-solving skills, a proactive mindset, and a passion for optimizing processes.

About the job

Join Our Team as a GTM Engineer

At basiccapital, we are seeking a talented GTM Engineer to take charge of and enhance the technical framework that drives our marketing campaigns, sequences, enrichment workflows, and data pipelines supporting our revenue generation efforts. This position is hands-on and demands a proactive approach, offering you complete ownership over your projects. We encourage innovation and rapid execution.

The GTM Engineer will serve as the operational backbone of our outbound initiatives. You will oversee the infrastructure, tools, and workflows that empower our GTMA team to operate efficiently at scale. This is not an administrative role; it is strategically focused on minimizing obstacles, refining processes, and amplifying pipeline growth.

Your Responsibilities

Outbound Operations & Tooling

  • Manage and enhance our outbound infrastructure, including SmartLead, Outreach, Nooks, HeyReach, and other related tools.
  • Design, create, and optimize both programmatic and personalized cold email sequences.
  • Take ownership of list management, segmentation, and data integrity for outbound campaigns, including enrichment workflows utilizing tools like Clay.
  • Implement signal-based triggers to identify high-value accounts and facilitate cross-channel coordination.
  • Monitor, analyze, and report on outbound performance metrics such as open rates, reply rates, and conversions to meetings.

BDR/GTMA Enablement

  • Act as the operational support for the GTMA team, enabling their execution.
  • Establish feedback loops to consistently enhance sequence performance.
  • Troubleshoot challenges associated with tools, sequences, and processes.
  • Provide training for new team members on tools and best practices.

Workflow & Process Optimization

  • Identify and remove operational bottlenecks in the outbound process.
  • Automate repetitive tasks and handoffs between teams using APIs, webhooks, and basic scripting (Python or JavaScript).
  • Maintain comprehensive documentation and standard operating procedures.
  • Ensure seamless data flow across systems (CRM, engagement tools, reporting).

Success Metrics

  • The outbound operations function smoothly without requiring daily oversight from the Growth Lead.
  • BDRs are equipped with the necessary tools, sequences, and data to meet their targets.
  • Sequences are continuously optimized based on performance analytics.

About basiccapital

basiccapital is a dynamic and innovative company dedicated to empowering growth through effective marketing strategies and cutting-edge technology. We prioritize collaboration and creativity, fostering an environment where our team can thrive and drive impactful results.

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