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Head of Growth

UsulSan Francisco Office
On-site Full-time

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Experience Level

Mid to Senior

Qualifications

To excel in this role, you should possess:A minimum of 5 years of experience in growth marketing, sales, or a related field. Proven track record of designing successful growth strategies in a technology-driven environment. Strong analytical skills and experience with data-driven decision making. Proficiency in growth tools and platforms, including CRM systems, SEO tools, and marketing automation software. Excellent communication and interpersonal skills, with the ability to work collaboratively across teams. A proactive, results-oriented mindset with a passion for innovation and continuous improvement.

About the job

About Usul

At Usul, we are revolutionizing the way businesses engage with government entities, aiming to create a streamlined marketplace comparable to 'Amazon for Government'. Our innovative AI platform empowers companies to discover, pursue, and secure government contracts effortlessly across various sectors, including national security, healthcare, and energy infrastructure.

In just one year, we've achieved over $5M in annual recurring revenue, attracting prominent clients such as Fortune 500 companies, the U. S. government, and NATO. As we embark on our next growth phase, our goal is to capture the entire U. S. market and extend our reach to over 60 allied nations.

Role Overview

We are forming a dynamic team characterized by high standards, humility, and a passion for excellence. As the Head of Growth at Usul, you will play a pivotal role in scaling our operations towards a global IPO. You'll be responsible for designing and executing growth strategies that harness our current momentum to fuel further expansion.

Key Responsibilities:

  • Develop and oversee Usul’s comprehensive growth infrastructure, orchestrating both outbound and inbound strategies that enhance visibility and generate leads among commercial and government buyers.
  • Design and manage outbound initiatives using tools such as Clay, Amplemarket, and Apollo, focusing on list building, enrichment, sequencing, and personalization at scale.
  • Create inbound workflows utilizing tools like Default to capture and convert interest from digital channels, events, and content into a qualified sales pipeline.
  • Continuously optimize landing pages and conversion pathways, customizing messaging for diverse audiences, including commercial and government sectors.
  • Lead SEO initiatives from start to finish, including keyword research, content strategy, and on-page optimization to attract government acquisition and defense technology buyers.
  • Collaborate closely with product, design, and engineering teams to align growth strategies with product development and innovation.

About Usul

Usul is on a mission to simplify government procurement for businesses around the world. Our cutting-edge AI technology is designed to foster seamless interactions between the private sector and government agencies, ultimately contributing to enhanced efficiency and transparency in public sector purchasing.

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