Qualifications
Key Responsibilities
ABM Strategy & Planning
Develop and maintain the ABM strategy for a prioritized list of accounts that align with regional and global go-to-market objectives.
Segment accounts into 1:1, 1:few, and 1:many strategies based on potential, stage in the buying process, and overall strategic importance.
Collaborate with Sales leadership and account teams to gain insights into account plans, key initiatives, and decision makers, translating these insights into actionable ABM strategies.
Construct annual and quarterly ABM roadmaps, incorporating campaigns, experiences, and opportunities for executive engagement.
Campaign & Program Execution
Design and implement integrated ABM programs across multiple channels (including email, digital, direct mail, events, executive briefings, field experiences, and partnerships) tailored to account requirements and buying stages.
Develop and customize messaging and content according to persona and industry, utilizing global assets where feasible while creating bespoke materials as necessary.
Coordinate multi-touch engagement strategies (such as outbound sequences, event invitations, executive briefings, and workshops) in collaboration with Sales, BDRs, and Marketing Operations.
Oversee program logistics from inception to completion, ensuring effective audience targeting, landing page setup, invitations, reminders, follow-ups, and seamless handoff to Sales.
Sales Alignment & Collaboration
Serve as a strategic partner to Sales for target accounts, participating in regular account reviews and quarterly business reviews to align on objectives, coverage, and identify gaps.
Equip Sales with ABM playbooks, concise program briefs, dialogue guides, and follow-up templates to enable consistent execution.
Assist Sales in identifying priority actions within accounts (such as meetings, workshops, briefings, and executive programs) based on engagement and intent signals.
Document and disseminate success stories, best practices, and insights gleaned from ABM initiatives across regions and sales teams.
About the job
The Account-Based Marketing (ABM) Manager plays a pivotal role in crafting and implementing targeted marketing initiatives aimed at enhancing engagement, accelerating pipeline growth, and driving revenue across a select group of strategic and high-potential accounts.
Working in close collaboration with Sales, Revenue Marketing, and various Marketing teams, this position creates customized, insight-driven programs that effectively target buying groups within selected accounts, including developers, technical stakeholders, and executive decision-makers.
You are a data-driven, customer-centric marketer who thrives on merging strategic planning with hands-on execution. You are adept at collaborating with sales leaders to translate account insights into cohesive marketing strategies, while also measuring performance at both account and program levels.
About MongoDB, Inc.
MongoDB, Inc. is a leading modern data platform that empowers organizations to harness the full power of data. With a commitment to innovation and growth, we provide cutting-edge solutions that enable businesses to thrive in an increasingly data-driven world.