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Experience Level
Entry Level
Qualifications
Responsibilities:Collaborate with Account Management and Ad Operations teams to initiate mobile advertising campaigns, ensuring proper implementation of creatives, securing traffic supply, and accurately interpreting insertion orders.Manage campaign traffic using GroundTruth's proprietary ad-serving platform.Simultaneously track, measure, and analyze the performance of multiple advertising campaigns.Address and troubleshoot campaign-related issues in collaboration with cross-functional stakeholders.Communicate effectively with internal team members regarding expectations, metrics, and reporting.Guarantee the successful fulfillment of all campaigns.Create and maintain relevant documentation for the Ad Operations team.Conduct reporting and month-end reconciliation tasks.Perform thorough quality assurance reviews of campaign setups and updates.Ideal Candidate Attributes:Proactive and resourceful.Familiar with digital media and advertising technology.Detail-oriented, analytical, motivated, and technically adept.Dynamic and performance-driven, thriving in a fast-paced team environment.
About the job
At GroundTruth, we are revolutionizing the advertising landscape by leveraging real-world consumer behavior to create impactful marketing solutions that drive actual business outcomes such as in-store visits and sales. Our innovative platform utilizes location and purchase data to craft targeted advertising campaigns that span all digital screens. We provide marketers with comprehensive tools to measure consumer responses and generate actionable insights, facilitating the optimization of both current and future marketing initiatives.
With our commitment to media, measurement, and insights, we offer an environment where innovative technology thrives, fueled by exceptional talent. GroundTruth has been recognized as one of Ad Age’s Best Places to Work for 2021, 2022, 2023, and 2025. Discover the benefits of joining our team here.
**Shift Time: 6:30 PM to 3:30 AM IST**
About GroundTruth
GroundTruth is at the forefront of the advertising industry, employing cutting-edge technology to transform data-driven marketing strategies. Our focus on real-world insights allows us to connect advertisers with consumers effectively, ensuring that our clients achieve measurable results. Join us and be part of an award-winning team that values innovation and excellence.
Clicking Apply Now takes you to AutoApply where you can tailor your resume and apply.
Unlock Your Potential
Generate Job-Optimized Resume
One Click And Our AI Optimizes Your Resume to Match The Job Description.
Is Your Resume Optimized For This Role?
Find Out If You're Highlighting The Right Skills And Fix What's Missing
Experience Level
Entry Level
Qualifications
Responsibilities:Collaborate with Account Management and Ad Operations teams to initiate mobile advertising campaigns, ensuring proper implementation of creatives, securing traffic supply, and accurately interpreting insertion orders.Manage campaign traffic using GroundTruth's proprietary ad-serving platform.Simultaneously track, measure, and analyze the performance of multiple advertising campaigns.Address and troubleshoot campaign-related issues in collaboration with cross-functional stakeholders.Communicate effectively with internal team members regarding expectations, metrics, and reporting.Guarantee the successful fulfillment of all campaigns.Create and maintain relevant documentation for the Ad Operations team.Conduct reporting and month-end reconciliation tasks.Perform thorough quality assurance reviews of campaign setups and updates.Ideal Candidate Attributes:Proactive and resourceful.Familiar with digital media and advertising technology.Detail-oriented, analytical, motivated, and technically adept.Dynamic and performance-driven, thriving in a fast-paced team environment.
About the job
At GroundTruth, we are revolutionizing the advertising landscape by leveraging real-world consumer behavior to create impactful marketing solutions that drive actual business outcomes such as in-store visits and sales. Our innovative platform utilizes location and purchase data to craft targeted advertising campaigns that span all digital screens. We provide marketers with comprehensive tools to measure consumer responses and generate actionable insights, facilitating the optimization of both current and future marketing initiatives.
With our commitment to media, measurement, and insights, we offer an environment where innovative technology thrives, fueled by exceptional talent. GroundTruth has been recognized as one of Ad Age’s Best Places to Work for 2021, 2022, 2023, and 2025. Discover the benefits of joining our team here.
**Shift Time: 6:30 PM to 3:30 AM IST**
About GroundTruth
GroundTruth is at the forefront of the advertising industry, employing cutting-edge technology to transform data-driven marketing strategies. Our focus on real-world insights allows us to connect advertisers with consumers effectively, ensuring that our clients achieve measurable results. Join us and be part of an award-winning team that values innovation and excellence.