About the job
- Assist in the development and design of promotional materials while maintaining strong relationships with Key Accounts and Distribution Centers to facilitate all promotional activities.
- Take ownership of executing and monitoring trade programs aimed at minimizing bad orders.
- Oversee the tracking of Trade Marketing Investments and ensure effective implementation of initiatives.
- Ensure alignment between Sales and Marketing teams regarding field sales requirements and marketing strategies, coordinating effectively with the Merchandising Department.
- Collaborate closely with the sales team to align Trade Marketing strategies with sales goals and revenue targets.
- Prepare trade correspondence, manage branch allocations, and implement pricing and packaging changes.
- Develop, assess, and review executed promotional activities to inform future planning.
- Conduct store visits to assess and monitor product promotional activities.
- Recommend and create local market promotions to enhance brand visibility.
- Work alongside brand marketing for account management and special projects.