About the job
As an Assistant Manager in Content Marketing at AbbVie, you will play a crucial role in crafting and executing effective content strategies. Your responsibilities will include:
1. Content Strategy Planning:
- Develop comprehensive social media strategy and execution plans aligned with Tencent project marketing objectives.
- Select a well-suited influencer matrix that resonates with our brand tone and audience characteristics within the Tencent content ecosystem.
- Optimize budget allocation to enhance overall platform ROI.
2. Content Marketing Execution and Optimization:
- Oversee the selection of KOL/KOC, content quality control, and vendor management to ensure influencer content meets project requirements.
- Design and implement tailored marketing mechanics across various Tencent platforms, integrating existing marketing strategies.
3. Data Review and Reporting:
- Continuously track key performance indicators of content marketing, focusing on output efficiency and effectiveness.
- Regularly generate content marketing review reports, analyzing outcomes and challenges to extract reusable insights.
- Leverage data insights to refine future marketing strategies, driving iterative performance improvements.

