About the job
We are seeking an Associate Director of Insights with a focus on quantitative research and data-driven programming strategy for Colors across various platforms. This role is pivotal in facilitating informed decisions regarding content, scheduling, and monetization. Acting as a strategic liaison between the Programming, Sales, and Business teams, you will translate complex audience data into actionable insights that enhance viewership growth on TV and JioHotstar.
About the Role:
This position transforms quantitative research from a simple reporting task into a vital strategic leadership role in programming. By overseeing viewership growth and stakeholder engagement, you will play an instrumental role in fortifying Colors’ competitive edge, improving monetization outcomes, and enabling more intelligent, rapid content decisions in an increasingly diverse viewing landscape.
Reporting to:
Senior Director - Programming Strategy & Insights (Content Strategy), Colors

