Qualifications
What to Expect?Assist in the development of enterprise-focused positioning and messaging by adapting core product and solution narratives to resonate with the common needs and roles of enterprise buyers.Maintain essential pitch materials and messaging frameworks utilized in enterprise sales and marketing conversations.Contribute to the creation and enhancement of enterprise-ready assets, including presentations, one-pagers, executive summaries, and supporting content for the buyer journey.Tailor existing materials to ensure clarity and conciseness for senior and executive audiences.Collaborate with Sales and Marketing teams to support synchronized go-to-market initiatives, guaranteeing alignment across campaigns, field programs, and customer engagements.Support sales enablement efforts by preparing and presenting resources that guide teams on positioning, typical customer inquiries, and competitive factors.Collect qualitative feedback from internal stakeholders to evaluate the effectiveness of messaging and materials in the field, incorporating insights into continuous improvements.Assist with basic research and analysis of market, customer, and competitive inputs to inform messaging updates and content priorities.
About the job
About the Opportunity
Contentful is a premier composable content platform that empowers organizations to deliver innovative digital experiences at scale.
We are on the lookout for an Associate Product Marketing Manager, Enterprise Go-To-Market (GTM) to bolster our go-to-market strategies for intricate, high-value customer engagements. In this role, you will translate Contentful's platform capabilities and solutions into persuasive narratives and materials that enhance enterprise sales and marketing initiatives.
You will collaborate closely with Marketing, Product Marketing, Sales, and other cross-functional teams to ensure our messaging is consistent, credible, and tailored to the needs of enterprise buyers. This position is ideal for individuals at the beginning of their product marketing journey who seek exposure to enterprise sales environments, strategic customer discussions, and competitive landscapes.
About Contentful
Contentful is at the forefront of composable content platforms, enabling organizations to create, manage, and deliver content that drives exceptional digital experiences at scale. We are committed to innovation and excellence, empowering our clients to succeed in the digital landscape.