About the job
Join us as the Associate Vice President of MarTech & Digital Analytics, where you will lead the charge in our digital transformation journey. Your role will center around driving innovation, elevating customer experiences, and achieving tangible business outcomes through effective marketing technology and data analytics strategies.
Key Responsibilities:
- Develop and implement a forward-looking digital strategy that aligns with the bank’s growth goals, utilizing MarTech and analytics to enhance digital acceleration.
- Lead the assessment, implementation, and optimization of Marketing Technology platforms to ensure they integrate seamlessly with marketing efforts.
- Oversee the complete digital analytics function—gathering, interpreting, and converting data into actionable insights that inform marketing campaigns and improve user experiences.
- Manage the bank’s website operations, ensuring CMS governance, effective workflow management, and prompt content updates to facilitate a smooth digital experience.
- Employ tools such as Google Analytics to derive insights and enhance campaign and website performance through data-driven approaches.
- Create and sustain interactive dashboards and visualizations using Power BI and Looker Studio to track KPIs and drive strategic decisions.
- Direct the marketing of the bank’s mobile app using AppsFlyer—onboarding partners, generating insights, and optimizing app performance.
- Collaborate with SEO agencies and internal teams to enhance the bank’s digital presence across web and local search platforms.
- Ensure precise campaign tracking and data integrity by managing tag deployment and UTM implementation through Google Tag Manager.

