About the job
Mumsnet stands as the foremost community-centric platform for parents in the UK, renowned for its unwavering trust and influence among a highly engaged and loyal user base. Our mission is to prioritize parental well-being in every endeavor, supporting sustainable growth and nurturing a flexible workplace where every team member can flourish and enjoy their work.
With a robust audience of over 8 million monthly users, Mumsnet is a pivotal media platform within the UK, bringing together brands and agencies that seek to connect with families. We are on the lookout for a talented Brand Partnerships Manager to enhance and expand our strategic partnerships.
Your Role
As the Brand Partnerships Manager at Mumsnet, you will be an integral part of our dynamic commercial team, driving revenue through high-quality partnerships with leading brands. You will be responsible for crafting compelling partnership proposals and managing opportunities from initial discussions to renewal, ensuring exceptional client outcomes and sustainable growth.
This position reports to the Head of Brand Partnerships and requires two days a week in our Kentish Town office.
Key Responsibilities
Business Development and Pipeline Management
- Design and implement outbound strategies that effectively convert prospects into revenue, leveraging audience insights and category expertise to identify ideal partners.
- Take full ownership of your sales pipeline from prospecting through to closing deals and renewals.
- Maintain impeccable CRM records and discipline in pipeline management and forecasting.
- Utilize AI tools to enhance account research, audience insights, proposal development, and pipeline management.
Proposal Development and Pitch Leadership
- Lead creative strategy for pitches, aligning client objectives with innovative partnership ideas that enhance visibility and performance.
- Collaborate with Planning, Editorial, Product, and Marketing teams to develop unique and compelling proposals.
Client Relationship Management
- Establish and nurture trusted relationships with clients through outstanding service, proactive insights, and clear commercial recommendations.
- Coordinate closely with the Planning team to ensure successful partnership implementations and optimal conditions for renewal.
Market Insight and Expertise
- Stay informed about parenting trends, cultural moments, competitor activities, and advertising market developments to craft proactive and insightful proposals.

