About the job
About Us:
Datacor is a premier provider of innovative software solutions including ERP, CRM, Asset Tracking, Simulation, and Formulation for the process manufacturing industry. Our mission is to empower businesses with intuitive products that address their most challenging needs.
We are dedicated to enhancing our customers' operations by turning data into a competitive advantage. Our clients produce essential products that improve lives across various sectors, including sanitation, agriculture, cosmetics, cleaning, and recycling. At Datacor, we enable our customers to enhance their processes, reduce costs, and increase efficiency through our advanced technology platforms.
The Role:
We are looking for an enthusiastic and detail-oriented Campaign Manager to spearhead and implement demand generation campaigns aimed at boosting awareness, engagement, and generating leads for our Enterprise Sales teams. This role demands an analytical mindset and a commitment to data-driven marketing to optimize the entire buyer’s journey. You will utilize AI-driven tools to enhance campaign execution, personalization, and overall efficiency. Collaborating closely with the Director of Demand Generation, you will craft multi-channel campaigns designed to influence decision-makers in complex, multi-stakeholder deals. Please note, the internal title for this position is Senior Marketing Specialist.
Key Responsibilities:
Campaign Planning & Execution:
- Design, launch, and oversee comprehensive demand generation campaigns across various channels including email, digital advertising, social media, webinars, content syndication, and in-person events targeting key account roles, including specialized ABM programs.
- Work in partnership with product marketing to ensure campaign strategies resonate with our branding, messaging, and customer requirements.

