About the job
- Oversee the development of high-quality, insightful content in diverse formats, including whitepapers, case studies, industry reports, infographics, videos, and social media posts. Tailor content to engage various audience segments, such as C-suite executives, industry professionals, and potential clients, while highlighting Roland Berger's expertise and value proposition.
- Work collaboratively with consulting teams and industry experts to gather insights and transform intricate business concepts into clear, engaging narratives that resonate with target audiences.
- Manage the entire content lifecycle, including content planning, creation, editing, proofreading, SEO/SEM optimization, and distribution across multiple channels, including the company's website, social media platforms, newsletters, industry publications, and events.
- Stay informed about industry trends, the competitive landscape, and best practices in management consulting and related sectors. Actively identify new content opportunities and innovative strategies to showcase Roland Berger's thought leadership.
- Possess a deep understanding of the Southeast Asian, Korean, and Chinese markets, incorporating localized insights into content to effectively address the specific needs and interests of clients and prospects in these regions.
- Collaborate with internal teams (e.g., digital marketing, public relations, event management) to ensure content is seamlessly integrated into broader marketing campaigns and initiatives.
- Ensure brand consistency across all content assets, adhering to Roland Berger's brand guidelines, tone of voice, and visual identity.