Qualifications
Key Responsibilities:Performance AdvertisingDesign visually captivating, conversion-centric ad creatives for platforms including Meta, TikTok, and various digital advertising networks.Collaborate with the marketing team to understand campaign objectives, messaging, and target audience demographics.Analyze performance metrics and engagement data to uncover opportunities for creative enhancement.Provide design support for video editors, creating assets and graphics for video advertisements.Email MarketingDesign and review marketing emails in collaboration with the Lifecycle Marketing (LCM) team.Assist in organizing and managing email files and assets within Iterable.Support the LCM team with email-related design requests.Basic knowledge of HTML/CSS is beneficial for email design and troubleshooting.Creative ProductionProduce static ad creatives and variations to support ongoing marketing efforts.
About the job
About Winona:
Winona stands at the forefront of telemedicine, specializing in Hormone Replacement Therapy (HRT) for women experiencing menopause. Our proprietary technology encompasses an Electronic Health Record system, a patient administration platform, a user-friendly patient portal, a robust website, and advanced marketing solutions. With two compounding pharmacies and a dedicated team of in-house physicians, we deliver exceptional care through a fully integrated business model.
About the Role:
We are seeking a Creative Designer to enhance our performance marketing initiatives across various digital channels and lifecycle campaigns. This role serves as a vital link between high-level brand aesthetics and effective conversion metrics. You will be tasked with creating visually stunning assets that drive engagement and conversions across key growth channels, particularly in performance advertising and lifecycle marketing.
The ideal candidate will excel in a dynamic, collaborative environment and possess the ability to transform complex campaign objectives into eye-catching designs that capture attention and inspire action.
About Winona
Winona is a pioneering telemedicine company focused on providing Hormone Replacement Therapy to women navigating menopause. With a commitment to quality and innovation, we integrate technology and healthcare to deliver the best possible patient outcomes.