About the job
At Directive, we are a results-oriented marketing consultancy dedicated to supporting B2B SaaS, enterprise technology, industrial, and commerce brands. Our focus goes beyond aesthetics; we create visual systems that can withstand the demands of performance channels and the complexities of professional services positioning, catering to a diverse audience ranging from CMOs to CFOs.
Job Overview:
We are seeking a passionate, innovative, and driven Digital Designer eager to make an impact in the realm of performance marketing. You will bring concepts to life across platforms such as LinkedIn, Meta, YouTube, and TikTok, designing visuals that capture attention and achieve measurable results. This role is ideal for those looking to learn, test new ideas, and demonstrate their talents in a dynamic environment where design directly influences business success.
As a key player in our creative team, you will collaborate with various departments to design and implement captivating assets for A/B testing and optimization strategies, helping our clients meet their business goals. The perfect candidate will possess a strong design portfolio, exceptional communication and teamwork skills, and the ability to thrive in an agency setting that works with notable enterprise brands.
Primary Responsibilities:
Create engaging design assets, including ad sets and landing pages, that are driven by data to enhance digital marketing KPIs.
Develop motion graphics and short-form video content optimized for social media platforms, such as LinkedIn, Instagram, and YouTube.
Transform existing video content into high-impact advertising units tailored to specific platform requirements and user engagement patterns.
Work alongside media and content teams to ensure motion creative aligns with audience insights and campaign objectives.
Ensure brand consistency across all static, motion, and video content while creatively adapting to various audience segments and platforms.
Partner with internal and client teams to understand business objectives and target audiences, utilizing data to assist in the creation of A/B tests and data-driven designs.
Design and execute A/B tests and other experiments utilizing CRO tools such as Optimizely, Unbounce, or Crazyegg.
Conduct user research, usability testing, and heat mapping analysis to gather insights and validate design choices.

