About the job
About Us:
At Omaze, we empower our community across the UK and Germany to win extraordinary homes and life-changing rewards while supporting the causes they cherish.
With the incredible support of our Omaze Community, we've successfully raised over £100 million for UK charities within just five years, aiding organizations such as Age UK, the RSPCA, British Heart Foundation, and Great Ormond Street Hospital Charity in their vital missions.
And this is just the beginning! Omaze is cultivating a culture dedicated to growth and driving significant social impact on a global scale.
Job Overview
We are on the lookout for a CRM Manager to help shape and expand our lifecycle and automation engine. Your pivotal role involves crafting and executing compelling, data-driven, multi-channel communications that enhance the customer experience and boost commercial success.
This is an excellent opportunity for someone who thrives on blending hands-on campaign execution with strategic insight. You will primarily engage through email, push notifications, SMS/RCS, and more, working closely with Data, Product, Engineering, and Creative teams to provide top-tier CRM solutions.
Your contributions will directly influence repeat participation, customer lifetime value, and sustained engagement—helping us raise even more funds for our charitable partners while creating unforgettable moments for our winners.
Key Responsibilities
Overseeing the complete CRM campaign lifecycle—from briefing and segmentation to building, quality assurance, deployment, and reporting.
Designing and refining multi-channel campaigns and automated customer journeys across email, SMS, and push notifications.
Collaborating with Data Science and Analytics for strategic segmentation and to implement data-driven optimizations.
Working alongside Analytics to establish structured A/B testing programs, translating insights into measurable performance enhancements.
Tracking and reporting on key performance indicators including engagement, retention, and revenue impact.
Ensuring compliance and brand standards are met in all campaigns with meticulous attention to detail.
Collaborating across departments to deliver seamless, personalized customer experiences.
Contributing to CRM documentation, playbooks, and best practice frameworks.
Staying ahead of industry trends and proactively introducing innovative ideas.

