Qualifications
Demonstrated experience in CRM or a related marketing role is highly desirable.Proven ability to lead, inspire, and develop team members in a collaborative environment.Familiarity with Content Management Systems such as Contentful, customer engagement platforms like Braze, and customer data platforms like Optimove, along with work management tools such as Monday.com.Exceptional organizational and prioritization skills, complemented by a keen attention to detail and the ability to thrive in a fast-paced, high-pressure setting.A passion for sports and a solid understanding of online sports betting mechanics and promotions is preferred.Strong command of the English language, with the ability to proofread various content types meticulously.Demonstrated initiative and a positive attitude, leading by example.Exceptional communication and interpersonal abilities.
About the job
The CRM Operations Lead position at bet365 offers an exciting opportunity to oversee a dynamic team of Associates and Copywriters. In this pivotal role, you will drive the daily execution and enhancement of our CRM campaigns across the United States and Canada.
Your leadership will be central to the creation of compelling marketing content and the successful execution of campaigns that align with our overarching CRM strategy. Collaboration with the CRM strategy team will ensure all campaigns are not only relevant and effective but also foster engagement among our diverse customer base.
You will uphold the highest standards of campaign execution, integrating localized, industry-focused best practices while complying with regulatory and marketing standards.
This role is eligible for our hybrid work-from-home policy, providing flexibility to balance professional and personal commitments.
About bet365
At bet365, we are a pioneering force in the online gambling industry, transforming the landscape since our inception in 2000. Founded by Denise Coates CBE, we now employ over 9,000 individuals and cater to more than 100 million customers in 27 languages. Our commitment to In-Play betting has solidified our market-leading position, providing an unparalleled experience across 96 sports and 700,000 streaming events. With over 750 concurrent sporting fixtures at peak and more live sports streamed than any other company in Europe, we manage over 6 billion HTTP requests daily and process in excess of 2 million bets per hour at peak times. We empower our employees to innovate and explore new ideas, fostering a culture that values and rewards creativity, thus providing numerous opportunities for growth and the chance to make a significant impact in the online gambling sector.