About the job
About Plenti
Plenti is an innovative fintech lender dedicated to providing faster, more equitable loans through our cutting-edge technology. Our company is experiencing significant growth by enhancing customer experiences and capturing market share in personal lending, renewable energy, and automotive finance.
As a fast-paced and ambitious organization, we are seeking talented individuals who are ready to take ownership of their roles and contribute to our success. With a team of over 250 professionals in Australia, every member has the opportunity to make a meaningful impact as we strive to become Australia’s leading lender.
Founded in 2014 and listed on the ASX since 2020, Plenti boasts an annual revenue exceeding $250 million and a loan portfolio surpassing $2.5 billion.
The Digital Automotive Lead will spearhead growth, performance, and profitability across Plenti’s OEM automotive partnerships and direct acquisition channels.
This pivotal role involves managing and optimizing essential OEM relationships while expanding direct digital acquisition. You will lead campaign execution during OEM incentive periods, refine pricing strategies, and explore opportunities to enhance volume through improved integration and operational efficiency.
You will also oversee the comprehensive performance of the Direct Auto channel, collaborating with Growth, Existing Customer, and Funnel Optimization teams to enhance acquisition, conversion, and overall customer experience.
Key Responsibilities:
- Manage OEM & Direct Automotive Channel Performance: Lead comprehensive growth, performance, and profitability across OEM partnerships and Direct Auto channels, including applications, approvals, settlements, and contribution margins.
- Strategic Partnerships: Oversee key automotive relationships (e.g. Tesla, Cadillac, Harley-Davidson), focusing on pricing, margin performance, and campaign execution (incentives and subvention programs). Identify growth opportunities through deeper integration, dealer engagement, and enhanced customer experiences, while leading the onboarding of new OEM partners.
- Drive Digital Acquisition & Growth: Develop and implement the Direct Auto acquisition strategy for new and existing customers. Collaborate with Growth teams to scale initiatives across paid, affiliate, and organic channels, and create targeted marketing strategies to boost volume and operational efficiency.
- Optimize Funnel & Conversion Performance: Lead end-to-end funnel optimization efforts to improve conversion rates and enhance the overall customer journey.

