About the job
At Finite State, we collaborate with product security teams, the custodians of our interconnected world, to enhance transparency for their connected devices and supply chains. Our innovative platform addresses connected devices and embedded systems across diverse sectors, including enterprises, healthcare, utilities, connected vehicles, manufacturing facilities, critical infrastructure, and government entities.
As a rapidly expanding Series-B company with a fully distributed workforce, we are led by a team of seasoned professionals dedicated to empowering our clients with actionable insights, critical vulnerability data, and remediation guidance essential for mitigating product risk and securing the connected attack surface. Our commitment to a remote-first culture fosters flexibility and inclusivity.
The Role
We are on the lookout for a Digital Growth and AI Search Lead to spearhead and refine our discovery and digital growth strategy across both traditional search engines and emerging AI-driven platforms.
This position is perfect for a strategic and hands-on individual contributor who excels in a dynamic environment and is eager to influence the future of search and digital engagement. You will take ownership of SEO while pioneering Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO/AIO) to ensure Finite State achieves high visibility, consistent citation, and trust across major platforms like Google, ChatGPT, Google Gemini, and other LLM-driven environments.
Your responsibility will also include enhancing Finite State's digital presence and executing a comprehensive digital strategy that connects discovery to pipeline and revenue through intent-driven programs, tooling, and collaborative execution.
What You’ll Do
- Develop and implement a comprehensive digital growth strategy across SEO, AEO, GEO, and AI-driven discovery channels.
- Enhance Finite State’s digital presence and share of voice across search engines, AI platforms, and key discovery environments.
- Define and operationalize intent-driven marketing initiatives, utilizing intent data and tools to identify, prioritize, and engage high-value in-market audiences.
- Collaborate closely with Demand Generation and Revenue Operations to link digital discovery to pipeline, ensuring robust attribution, conversion optimization, and revenue impact.
- Optimize content and digital experiences for AI-driven discovery, including Featured Snippets, Knowledge Panels, and generative search outputs.
- Implement AI-friendly content structures, schema markup, and semantic strategies to position Finite State as an authoritative source recognized by LLMs.
- Lead technical SEO initiatives encompassing Core Web Vitals, crawlability, and site performance enhancements.

