About the job
The festive season is upon us... But it doesn't happen by itself. Are you ready to contribute to our digital growth?
About It’s all about Christmas
With 12 pop-up stores and online shops across 5 countries, a new facility in Groenlo, and the ambition to become Europe’s largest Christmas brand, it’s always a bit like December with us. We make it easy to create unforgettable Christmas experiences. At It’s all about Christmas, we believe that Christmas is more than just lights and ornaments – it’s a feeling.
As an Online Growth Marketer, you will ensure that our digital storefront shines, peaks, and continues to grow. You’ll help people discover us on Google, in AI-driven search environments, and through impactful campaigns.
Our seasonal dynamics make this role clear-cut and diverse:
During peak season, your focus will be on Paid Search and scaling campaigns;
In the off-season, you will work on SEO, GEO/LLM, and establishing a solid digital foundation.
You will collaborate closely with the Brand & Content team, who develop campaigns, creative content, and brand narratives. Your role will ensure that campaigns and content are easily discoverable and consistently perform well.
Your Responsibilities
Organic Growth (SEO + GEO/LLM)
You will enhance our visibility in search engines and AI environments.
Translate our SEO and GEO strategies into actionable improvements;
Optimize technical and semantic SEO;
Improve landing, category, and product pages;
Structure content for optimal performance in searches and by AI;
Utilize established SEO tools like SEMrush/Ahrefs, Search Console, and analytics tools.

