About the job
Join our innovative team at Santriya Technologies as a Digital Marketing Executive. In this role, you will leverage your expertise in both on-page and off-page optimization to enhance the visibility and ranking of our clients' websites on search engines such as Google and Yahoo. Collaborate with a dynamic team on international projects, adapting to the latest trends and strategies in digital marketing.
Key Responsibilities:
- Design and implement comprehensive digital marketing campaigns, including SEO, SMM, and SEM.
- Oversee the management and optimization of organizational and client websites.
- Create engaging content for websites and social media platforms like Facebook, Twitter, Instagram, and LinkedIn.
- Analyze website traffic and generate regular performance reports.
- Network at events, product launches, and sales calls.
- Stay ahead of digital marketing trends and ensure clients are well-positioned in their respective industries.
- Optimize PPC campaigns for maximum ROI.
- Publish and distribute content, including videos and podcasts across digital platforms.
- Execute social media strategies to enhance engagement metrics such as likes, shares, and comments.
- Develop and manage SMS and email marketing campaigns.
- Conduct in-depth keyword research to uncover growth opportunities and audience needs.
- Utilize SEO tools like Google Analytics and SEMrush to monitor website performance and derive actionable insights.
- Collaborate with content creators and developers to align SEO efforts with marketing goals.
- Perform technical SEO audits and implement improvements for better website usability.
- Manage link-building initiatives and monitor backlink profiles to ensure quality.
- Prepare and present regular reports on SEO metrics to stakeholders.

