About the job
Our Purpose
Total Life is dedicated to ensuring that the later stages of life are characterized by growth, purpose, and emotional well-being. We strive to transform the landscape of healthy aging by addressing the pervasive mental health challenges and anxiety that many seniors face. Our commitment lies in providing high-quality, affordable emotional support services to a demographic often neglected in the digital health evolution.
As a behavioral health organization focused exclusively on the 65+ age group, our core values are built on empathy, evidence-based practices, and accessibility. We don’t merely offer therapy; we empower seniors to redefine their identities, navigate complex health transitions, and uphold a rich quality of life. By joining Total Life, you become part of a movement that aims to ensure every senior has a dedicated partner in their mental health and wellness journey.
Your Role
This is a unique opportunity to spearhead the entire demand generation function at a rapidly expanding, mission-oriented health technology company. As the Head of Growth, you will establish the team and infrastructure needed to connect Total Life with seniors, their families, and healthcare partners who require our services. You will report directly to the CEO and will have comprehensive ownership of the channels, talent, and strategies essential for member acquisition and revenue enhancement.
Key Responsibilities
- Lead the partnerships initiative targeting healthcare professionals, geriatricians, Medicare plans, senior living facilities, and other healthcare referrers.
- Formulate a structured referral program with defined incentives, tracking mechanisms, and feedback systems.
- Develop scalable partnership playbooks for implementation across new regions as Total Life grows.
- Define and oversee brand positioning and messaging for our senior-focused mental health platform.
- Assemble a high-performing marketing team (content, performance, lifecycle) and manage external agencies or contractors as necessary.
- Enhance awareness, consideration, and conversion across both paid and organic channels directed at seniors, caregivers, and referral partners.
- Manage paid acquisition efforts on platforms such as Google and Meta, focusing on optimizing for member sign-ups and cost-effectiveness.
- Establish measurement systems including attribution, dashboards, and reporting to facilitate rapid, data-informed decisions.
- Lead conversion rate optimization efforts across our website and onboarding processes.
- Execute a comprehensive SEO strategy encompassing technical SEO, content marketing, and localized search efforts.
- Produce content that resonates with seniors, caregivers, and referring clinicians—establishing Total Life as a trusted authority in senior mental health.
- Promote long-term organic growth to lessen reliance on paid channels over time.
- Recruit, hire, and nurture a world-class growth team.