Qualifications
What You’ll Do: The RecipeDeveloping a marketing investment strategy that converts incrementality signals and market-level economics into comprehensive budget allocation decisions across various channels and geographies.Establishing performance governance by designing and managing the operational cadence to achieve targets.Overseeing the planning architecture—steering the budgeting cycle from start to finish, collaborating with finance to align marketing planning with business-level objectives.Building a small core team and leading a wider community of practitioners across regions under a collaborative model you will devise.What You’ll Bring: The IngredientsDemonstrated experience in performance marketing, growth strategy, marketing finance, or strategy consulting, with a strong command of digital marketing economics (CAC, LTV, incrementality, channel mix).A track record of developing operating models or decision frameworks that significantly influenced organizational steering, not merely reporting on performance but shaping performance management.The ability to navigate between strategic considerations (how should we approach investments across markets?) and actionable specifics (what needs to change this week?) without losing sight of either perspective.
About the job
About the Role: What's in the Box
We are seeking a seasoned marketing and performance Director to spearhead our newly established Marketing Strategy and Operations (StratOps) division.
HelloFresh Group boasts a sophisticated marketing apparatus featuring global centers of excellence that manage digital marketing and CRM channels, alongside local marketing teams focused on boosting local performance, strategy, and brand activations. The key challenge lies in optimizing this matrix: directing marketing investments to areas that yield maximum value, ensuring that global capabilities align with local market realities, and fostering a culture of rapid learning and adaptation within the organization.
Our global Strategy & Operations function has been created to address these challenges, and we are hiring its inaugural global leader to architect the decision-making framework that bridges global marketing scale with local execution: the systems, governance, and routines that dictate how we establish targets, allocate capital across channels and markets, and make real-time adjustments.
About HelloFresh Group
HelloFresh Group is a leading meal kit delivery service that simplifies cooking at home with fresh ingredients and easy-to-follow recipes. Our marketing organization is dedicated to excellence, combining global initiatives with local insights to create engaging brand experiences for our customers. We prioritize innovation, adaptability, and collaboration to drive our success.