Qualifications
Key ResponsibilitiesReporting to the Group VP of Marketing, you will own the UK marketing strategy for a diverse range of subscription brands. This includes converting brand positioning into actionable go-to-market strategies and leading integrated acquisition efforts across both paid and owned channels. Your aim will be to harmonize performance metrics with brand enhancement, driving sustainable growth.Additionally, you will coordinate and execute campaigns through strategic planning, briefing, and creative collaboration with the Brand Director. You will oversee campaign launches, optimizations, and post-campaign analyses, ensuring accurate forecasting and commercial planning for your portfolio.Preferred QualificationsProven experience in leading marketing initiatives for subscription businesses, with measurable success in driving acquisition and revenue growth.Strong commercial acumen: adept at managing budgets, forecasts, and strategic channel investments.Expertise in managing both brand and performance marketing channels, with a solid understanding of demand generation and conversion strategies.Demonstrated success in executing high-quality campaigns, including media planning and effective cross-functional collaboration.Exceptional stakeholder management skills, comfortable navigating a matrixed organization.Leadership skills: ability to develop talent, establish clear expectations, and provide direction.Experience in publishing, membership, or content subscription sectors, with familiarity with paywalls.
About the job
We are seeking a passionate and innovative Marketing Director to spearhead subscription marketing for a prestigious portfolio of UK brands, including The Week, The Week Junior, MoneyWeek, and The Week Junior Science & Nature.
In this pivotal role, you will establish the marketing vision for each brand, oversee the commercial strategy for subscription expansion in the UK, and lead a dynamic team of seven professionals across acquisition, planning, and campaign execution. Your work will encompass the full spectrum of marketing, integrating acquisition and brand campaigns while ensuring disciplined budget management, forecasting, and performance tracking.
Collaboration is key; you will partner closely with brand leadership and engage with central marketing and growth experts to achieve exceptional results while maintaining the unique qualities of each title.
About Future PLC
Future PLC is a leading media company, renowned for creating and delivering compelling content across various platforms. Our portfolio includes some of the UK's most trusted brands, fostering a culture of innovation and collaboration that empowers our teams to excel in the fast-paced digital landscape.
