About the job
About Us
At SimplePractice, we are dedicated to enhancing access to exceptional care by providing health and wellness professionals with the essential tools they need to excel in private practice.
With over 250,000 providers relying on SimplePractice to grow their businesses through our top-notch software, we offer robust tools that streamline every aspect of practice management. Our innovative solutions work harmoniously to alleviate administrative burdens, enabling solo and small group practitioners to flourish alongside their clients.
Honored by MedTech Breakthrough as the Best Practice Management Solution Provider in 2024 and recognized at the Digital Health Awards in 2023, SimplePractice is at the forefront of the health tech revolution.
The Role
We are seeking a strategic and visionary Director of Product Marketing to spearhead our go-to-market strategy for Group Practices, a pivotal customer segment for us. This position is crucial to SimplePractice’s growth in the market and encompasses a unique scope in product marketing, focusing on an audience-led approach rather than a traditional product-aligned model.
As we develop a sales-assisted strategy, we remain fundamentally product-driven. This leader must possess a deep understanding of Product-Led Growth (PLG) marketing, managing product launches, commercialization, and user adoption throughout the lifecycle using various channels, including content and community, while laying the groundwork for stronger sales collaboration in the future.
This role operates at the crossroads of product, marketing, sales, and finance, tasked with defining how we package, price, launch, and expand our offerings for group practices throughout their lifecycle.
Responsibilities
- Own the Group Practices Go-To-Market Strategy
- Craft and implement a comprehensive, audience-focused product marketing strategy for Group Practices, addressing acquisition, activation, adoption, retention, and expansion.
- Establish segment-specific positioning, messaging, and value propositions that consider the operational complexities and purchasing behaviors of multi-provider practices.
- Act as the internal authority and advocate for the group practices audience, grounding strategies in customer insights, data, and market understanding.
- Drive PLG-Focused Product Launches & Commercialization
- Lead the go-to-market strategy and execution for products and features pertinent to group practices, ensuring effective launches in a primarily PLG environment.
- Collaborate closely with product, lifecycle, growth, content, and paid teams to effectively bring launches to market through owned and paid channels, not limited to sales enablement.
- Translate product capabilities into impactful marketing strategies, ensuring alignment with our overarching goals.

