About the job
- Oversee the setup, management, and optimization of display advertising campaigns across Programmatic Advertising Platforms (including DV360 and Trade Desk), Native platforms (such as Taboola, Outbrain, Criteo), and Google Display Network (GDN), with a keen focus on retargeting strategies.
- Collaborate with the design team to conceptualize and brief creative ideas, ensuring the production of captivating ad assets.
- Execute A/B tests and analyze performance data to foster continuous enhancements in campaign effectiveness.
- Track and report on essential metrics, offering actionable insights for campaign optimization.
- Keep abreast of the latest platform developments, trends, and best practices in display marketing.
- Engage closely with senior team members and cross-functional departments to ensure strategic alignment and effective execution.

