About the job
We are seeking a talented Display Marketing Manager (f/m/x) to oversee and enhance our display advertising initiatives across various platforms, including GDN, Native (Taboola/Outbrain), and Programmatic Display (DV360, The Trade Desk). In this role, you will play a crucial part in setting up, managing, and optimizing campaigns with a strong emphasis on data-driven strategies and retargeting.
- Establish, manage, and refine display campaigns on Programmatic Advertising Platforms (like DV360 and Trade Desk), Native platforms (Taboola, Outbrain, Criteo), and GDN, with a focus on retargeting methodologies.
- Generate and communicate creative concepts, collaborating with the design team to create eye-catching ad assets.
- Perform A/B testing and analyze outcomes to facilitate ongoing enhancements in campaign efficacy.
- Track and report on key performance indicators, delivering actionable insights for optimization.
- Remain informed about platform updates, industry trends, and best practices in display advertising.
- Collaborate closely with senior team members and cross-functional departments to ensure alignment on strategy and execution.

