About the job
Job Title: Etsy SEO Specialist
Job Description: We are seeking a talented and meticulous SEO Specialist to elevate the visibility and performance of our Etsy store. The successful candidate will have an in-depth knowledge of Etsy's unique search algorithms and e-commerce trends, equipping them to create effective strategies that drive organic traffic, enhance search rankings, and ultimately boost sales. This position demands a combination of technical SEO skills, innovative content optimization, and a strong analytical perspective.
Responsibilities:
- Conduct targeted keyword research specific to Etsy's ecosystem to uncover high-impact, relevant keywords.
- Enhance product titles, descriptions, tags, and categories to maximize search visibility and improve click-through rates.
- Apply effective on-page and off-page SEO techniques tailored for Etsy's unique algorithm.
- Monitor and evaluate the effectiveness of SEO strategies through analytics tools, identifying opportunities for enhancement.
- Develop and oversee a content strategy that boosts product visibility and user engagement.
- Keep abreast of updates to Etsy’s search algorithms, SEO trends, and e-commerce best practices.
- Work in collaboration with design and marketing teams to ensure visually appealing and cohesive product listings.
- Deliver regular reports on SEO performance metrics and provide data-driven recommendations for improvement.

