About the job
Join PSI CRO as a seasoned Content Writer, where your expertise will play a crucial role in shaping our business development content. You will be responsible for creating engaging material that supports our marketing initiatives, proposals, and overall business support. Your writing portfolio will encompass various formats including website content, white papers, case studies, and blog entries.
Key Responsibilities:
- Develop both short-form and long-form content that highlights PSI's clinical trial services through blogs, white papers, and case studies.
- Edit and revise content to ensure quality and clarity before publication.
- Collaborate with Digital Marketing Strategists to assess content performance and audience engagement.
- Conduct thorough research on assigned topics, sourcing third-party materials to enhance the accuracy and authority of PSI's content.
- Work alongside the Marketing Strategist and Global Marketing Manager to establish and maintain editorial calendars.
- Engage in interviews with internal and external subject matter experts to uncover topics of interest and showcase PSI's expertise.
- Ensure consistency in branding, style, messaging, and adherence to the PSI Style Guide through collaboration with team members.