About the job
About AB InBev
AB InBev stands as the world's premier brewer, ranked among the top five consumer product companies globally. With a diverse portfolio of over 500 beer brands, we proudly hold a leading position in major beer markets across North America, Latin America, Europe, Asia, and Africa.
About ABI Growth Group
The ABI Growth Division is the heart of innovation and technology advancement within AB InBev, propelling growth through innovative solutions for our core beer business and pioneering new high-growth tech ventures.
Our growth initiatives encompass various business lines, including BEES (our B2B e-commerce and SaaS platform focused on cutting-edge technologies), TaDa and Ze Delivery (our direct-to-consumer e-commerce platforms), and several high-tech divisions, such as fintech and venture capital.
Role Summary:
As the Global Megabrands Superiority Manager, you will spearhead the comprehensive evaluation of our global brand superiority across 75% of our markets and account for 87% of our Net Revenue. Collaborating closely with senior leadership and cross-functional teams, you will execute thorough assessments and establish a renovation roadmap that ensures the future vitality of our strategic brands.
In addition, you will contribute to the development of our global non-alcoholic beer pipeline. This pivotal role demands exceptional organizational and analytical skills, alongside strategic thinking and the capability to inspire and propel change throughout the organization.
The ideal candidate will possess a robust background in marketing and innovation, coupled with a passion for delivering exceptional products to our consumers. You should thrive in a dynamic, fast-paced environment and enjoy collaborating across functions.
Key Responsibilities:
- Global Megabrands Superiority Assessment
- Lead evaluations of over 20 brands per market against key competitors, including Budweiser, Corona, Stella Artois, and Michelob Ultra, encompassing beer, non-alcoholic beer, and beyond.
- Support operations across more than 6 countries (US, Mexico, China, Colombia, Brazil, UK & South Africa).
- Assess all aspects of superiority: product, packaging, positioning, recruitment, and value.
- Define strategic renovation priorities, aligning 3YP resources and capital allocation for implementation.

