About the job
As the Global Omnichannel Customer Engagement Lead at Sobi, you will play a pivotal role in orchestrating exceptional and integrated experiences for healthcare professionals (HCPs) and key stakeholders across diverse platforms. Your efforts will drive brand engagement and top-line growth, focusing primarily on the EU and International regions. Collaborating closely with cross-functional global teams and affiliates, you will leverage your expertise to develop effective customer journeys, high-quality content, and impactful communication strategies. This hands-on position demands a strong background in digital and omnichannel strategies within the pharmaceutical sector, along with the ability to operate independently in a matrix management environment.
Key Responsibilities:
- Align with brand strategy to create and implement omnichannel plans, optimizing campaign execution across different markets.
- Provide best practice guidance to affiliates, ensuring effective campaign deployment that enhances brand impact.
- Collaborate with both commercial and non-commercial teams to design personalized customer journeys based on preference data and brand objectives, accompanied by clear KPIs.
- Develop comprehensive omnichannel governance through playbooks, training, and resources to support consistent execution across the business.
- Act as a Subject Matter Expert (SME) advocating for strong customer engagement through innovative omnichannel strategies.
- Ensure digital content is aligned with consistent messaging, visuals, and positioning across all communication channels.
- Assist brand teams in achieving their communication goals through non-personal channels.
- Enhance Sobi’s HCP portal (SobiPro) by integrating industry best practices.
- Collaborate with global and affiliate colleagues to co-create channel capabilities and provide strategic insights.
- Establish clear KPIs and monitor campaign performance, recommending enhancements as necessary.
- Support your line manager in developing the omnichannel and digital roadmap for the designated regions.
- Continuously assess emerging trends in customer engagement to enhance capabilities and provide Sobi with a competitive advantage.
- Uphold high ethical standards in alignment with Sobi’s corporate values by ensuring completion of all necessary training in local regulations and maintaining adherence to these guidelines.

