About the job
We are in search of a skilled Affiliate Media Buyer with a focus on Google Ads to effectively drive high-intent search traffic towards our content pages, ultimately leading to conversions. The successful candidate will possess a robust background in performance marketing, affiliate marketing, and paid search strategies. This position is primarily centered on acquiring traffic through Google Ads, optimizing campaigns, and ensuring profitable conversions through affiliate partnerships.
Key Responsibilities:
- Design, implement, and enhance Google Ads campaigns aimed at attracting high-quality traffic to our content pages.
- Perform thorough keyword research to uncover lucrative search terms that align with high-converting affiliate offers.
- Enhance ad copy, landing pages, and campaign structures to maximize click-through rates (CTR) and conversion opportunities.
- Monitor and analyze performance metrics, ensuring campaigns achieve return on ad spend (ROAS) and profitability objectives.
- Collaborate closely with content teams to synchronize SEO, PPC, and affiliate marketing initiatives.
- Maintain strong relationships with affiliate networks and advertisers to guarantee accurate tracking and commission payments.
- Continuously evaluate and experiment with various ad variants, bidding strategies, and audience segments.
- Stay informed about Google Ads policies, algorithm changes, and trends within affiliate marketing.

