About the job
Join Opus2 as a Growth Enablement Manager and play a crucial role in enhancing our sales performance. In this dynamic position, you will empower our revenue teams, including Account Executives and Customer Success teams, by providing essential tools, training, collateral, coaching, and streamlined processes necessary for success. You will directly manage our global Business Development Representatives (BDRs) and Inside Sales Representatives (ISRs), collaborating across departments such as Sales, Marketing, Product, and Revenue Operations to launch effective enablement initiatives that drive revenue growth, enhance deal velocity, improve win rates, and boost quota attainment.
Key Responsibilities
- Craft and execute a comprehensive growth enablement strategy aligned with Opus2's product offerings and sales lifecycle.
- Design and facilitate onboarding and continuous training programs for sales staff, concentrating on sales methodologies, buyer personas, competitive positioning, objection handling, and product expertise.
- Collaborate with Sales, Marketing, and Product teams to ensure sales personnel are adept at articulating value propositions and differentiators during product launches.
- Analyze sales performance metrics and feedback to pinpoint skill gaps and process bottlenecks, continuously refining enablement programs.
- Work closely with sales leadership to establish enablement objectives, measure impact (e.g., ramp-up time, quota achievement, win rates), and introduce new initiatives and training programs.
- Encourage the use of sales tools and technology (CRM, enablement platforms, content libraries, analytics dashboards) to optimize workflows and measure the effectiveness of enablement processes.
- Partner with Product Marketing to ensure that sales materials, including collateral, playbooks, and presentations, are effectively utilized by the sales team.
- Provide ongoing coaching and support to client-facing roles (AE, EAD, ISR, BDR, CSM) to enhance sales processes, deal qualification, pipeline management, and closing techniques.
Leadership Responsibilities for BDR/ISR
- Oversee, coach, and mentor global ISRs and BDRs to elevate their performance and ensure consistency across North America and International sales teams.
- Develop prospecting strategies for BDRs and ISRs in collaboration with sales and marketing.
- Provide regular coaching and feedback to enhance written and verbal communication with clients and prospects.
- Establish and review performance metrics and goals for BDRs and ISRs to identify successes and areas for improvement.

