About the job
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About the Role
As the Growth Marketing Manager specializing in Lifecycle Marketing, you will play a pivotal role in crafting strategies for engaging YouTube creators globally through in-product and email communications. We seek a talented lifecycle marketer with a deep understanding of growth marketing principles. The ideal candidate will demonstrate exceptional attention to detail and a process-oriented mindset, possessing core competencies in campaign development, project management, analytics, and effective communication. Collaboration is key; you will work closely with the marketing team and essential cross-functional partners (e.g., Growth Platforms, Product, Engineering, Legal, etc.) across various regions, taking ownership of creating vital documents such as creative briefs, user journey maps, and project timelines.