Qualifications
What you will do:Drive User Acquisition & Transactions: Develop, launch, and enhance performance marketing campaigns across platforms such as Meta, Google Ads, and TikTok to generate immediate traffic, sign-ups, and menu checkouts.Master Lifecycle & Retention: Oversee the email and SMS automation platforms (e.g., Klaviyo), building and optimizing high-converting workflows with a focus on abandoned cart recovery, new user engagement, and encouraging repeat purchases.Own Creative Strategy & CRO: Generate impactful ad creatives and landing page content, continuously testing messaging and visuals to enhance Conversion Rate Optimization (CRO) throughout the self-serve funnel.Champion Product-Led Growth: Act as the liaison between Marketing and Product teams, analyzing user behavior within the app to identify friction points and enhance the initial user experience, thereby improving checkout rates.Analyze Unit Economics: Manage the growth dashboard, monitoring campaign performance metrics such as Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and Lifetime Value (LTV), converting data into actionable insights for efficient budget allocation.
About the job
As our Growth Marketing Manager, you will play a crucial role in driving our customer acquisition and retention initiatives. Your primary goal is to design and refine a top-tier marketing framework that generates tangible outcomes and strengthens our brand presence in the competitive landscape.
You embody more than just a digital marketer; you are a comprehensive strategist, an innovative content creator, and a vital link between our Marketing and Product teams. Your enthusiasm for utilizing data to uncover opportunities and your eagerness to employ advanced tools, including cutting-edge AI, will enable you to work more efficiently. The perfect candidate will possess a data-driven approach, exceptional analytical capabilities, and a proven track record of translating insights into actionable strategies. Strong communication and copywriting skills are essential, as you will need to craft engaging messages tailored to diverse audiences. This position is integral to our company’s growth trajectory and presents a unique chance to significantly influence our success while working closely with the VP of Growth and AI Strategy.
About zerocater
zerocater is dedicated to transforming the dining experience, providing curated meals and exceptional service to clients. We are committed to innovation and excellence, creating a fulfilling work environment where your contributions are valued and rewarded.