About the job
About Borrowell:
At Borrowell, we are dedicated to empowering Canadians to take charge of their financial futures. Our mission is to instill confidence in financial management through innovative tools and insights that help individuals understand, build, and effectively utilize their credit.
With 1 in 10 Canadians using Borrowell for comprehensive credit monitoring and personalized insights, our services—including Credit Builder and rent reporting—assist consumers in building credit, thereby unlocking access to a broader range of financial products at competitive rates. Furthermore, we provide tailored financial product recommendations from Canada’s most reliable providers, personalized according to each user's credit profile and financial goals.
Our team is diverse and inclusive, united by a common passion for creating impactful change in the lives of Canadians. We take pride in cultivating a culture of collaboration, humility, and innovation. If you aspire to be part of a company that is reshaping the financial landscape and enabling Canadians to realize their financial dreams, we encourage you to explore career opportunities at Borrowell. Together, we can empower Canadians to feel confident about their money.
About the Role:
Borrowell is in search of a Growth Marketing Specialist to advance our mission of making financial well-being accessible to everyone. You will be responsible for managing and expanding our partnership, affiliate, and referral channels to enhance user acquisition and support more Canadians on their financial journeys.
In this pivotal role, you will oversee partner acquisitions and relationships across mobile app platforms (e.g., AppsFlyer) and web affiliate platforms (e.g., Impact Radius). The ideal candidate will also enhance our Refer-a-Friend program for existing Borrowell members, including individuals and influencers, to stimulate growth through word-of-mouth.
If you possess the ability to nurture relationships, understand how to manage ROI/CPA, and feel comfortable with the technical and operational aspects of these channels, we invite you to apply!
Key Responsibilities:
- Partner Channels: Scale programmatic mobile app partners using AppsFlyer (or similar) to track performance and mitigate ad fraud; expand affiliate web partners via platforms like Impact Radius.
- Technical Proficiency: Collaborate with internal Engineering and Data teams, as well as partners, to ensure accurate tracking and attribution.
- Creative Development: Create, deliver, and test engaging creative assets such as graphics, videos/animations, and landing pages tailored to specific audience segments.
- Analysis and Reporting: Maintain performance dashboards to identify growth opportunities, enhance ROI, and empower partners to optimize their campaigns.
- Experimentation: Design and execute tests on messaging, landing pages, and creative formats to boost conversions throughout the user journey.

