About the job
About the Role
As a Sales Advisor at H&M, you will embody the spirit of exceptional customer service. Your primary responsibilities will include welcoming customers, guiding them through our diverse product offerings, and actively engaging in sales. You will leverage your fashion expertise to ensure that customers receive all necessary information for an outstanding shopping experience. Collaboration with your store team will be essential as you help maintain an organized and inviting sales floor, while also contributing to back-of-house operations.
A Day in the Life
Your journey at H&M will be dynamic and varied. Here’s a glimpse into your daily responsibilities:
Customer Engagement & Sales
- Deliver top-notch customer service by guiding customers throughout the store and enhancing their shopping experiences, including OMNI channels.
- Engage customers in meaningful conversations to understand their needs and provide tailored assistance.
- Showcase our fashion trends and products, ensuring customers are informed and inspired.
- Effectively promote and sell our products, driving store sales and customer satisfaction.
- Encourage participation in our Customer Loyalty App (Hello Member) and support in-store sustainability initiatives.
- Represent the H&M brand positively in every customer interaction.
- Collaborate with the store management team to support commercial actions aimed at achieving sales targets.
General Information
Fashion & Trend Awareness
- Stay up-to-date with current fashion trends, styles, and competitors to provide informed assistance to customers.
- Utilize your fashion knowledge to enhance customer experiences.
Team Collaboration & Development
- Share your knowledge of service, fashion, and store operations with your colleagues to foster a collaborative environment.
- Adhere to all store procedures, routines, and legal requirements.
- Engage in constructive feedback with colleagues to encourage mutual growth and support.
- Participate in onboarding and training programs that contribute to your role and professional development.
Retail Operations/Visual & Commercial Execution
- Manage the full garment cycle from unpacking to steaming, ensuring excellent garment care.
- Operate fitting rooms and checkout areas according to best practices.
- Maintain a tidy sales floor and back of house, including stockrooms.
- Support garment presentation and merchandise displays to enhance the customer’s shopping experience.

