About the job
About the Role
Join us as a Sales Advisor at H&M, where you'll play a pivotal role in delivering exceptional customer service. Your primary responsibilities will include welcoming and guiding customers throughout the store, promoting our latest fashion trends, and providing customers with the necessary support to enhance their shopping experience. Harness your fashion expertise to inform and inspire our customers, ensuring they leave with the best possible impression. Additionally, you will help maintain a well-organized sales floor and back-of-house area, collaborating closely with your team to uphold the H&M standard of excellence.
A Day in the Life
At H&M, every day brings new opportunities. Here’s a glimpse of your key responsibilities:
- Customer Engagement & Sales
- Deliver unparalleled customer service by guiding customers through the store and our OMNI experience when available.
- Engage customers actively and facilitate meaningful conversations to enhance their shopping experience.
- Assist customers in exploring our fashionable offerings and share insights on current trends and products across all store areas.
- Effectively promote and sell our diverse range of products.
- Champion our Customer Loyalty App (Hello Member) and advocate for in-store sustainability initiatives.
- Exemplify the H&M brand positively in all customer interactions.
- Collaborate with store management to implement commercial strategies to achieve sales targets.
General Information
Fashion & Trend Awareness
- Stay informed about the latest fashion trends, styles, competitors, and influencers to provide relevant insights to customers.
Team Collaboration & Development
- Share your expertise in service, fashion, and store operations with team members to foster a collaborative environment.
- Adhere to store procedures, routines, and legal standards across all areas.
- Engage in constructive feedback sessions to enhance learning and support team development.
- Participate in onboarding, training, and relevant courses to further your career growth.
Retail Operations & Visual Merchandising
- Manage the complete garment cycle, from unpacking and restocking to ensuring proper garment care.
- Maintain fitting rooms and checkout areas in accordance with best practices.
- Contribute to a clean and organized sales floor and back-of-house area, including stockrooms.
- Support garment presentation and maintain attractive merchandise displays that communicate clear trends and stories.

