About the job
About the Role
As a Sales Advisor at H&M, you will play a vital role in delivering exceptional customer service by warmly welcoming and guiding customers throughout our store. Your expertise in fashion and product knowledge will empower you to provide customers with essential information for an outstanding shopping experience. You will also assist in garment replenishment, care, and presentation, ensuring a clean and organized sales floor. Collaborating closely with your team, you will contribute to creating an inviting environment that enhances the customer experience.
A Day in the Life
At H&M, every day brings new challenges, and a typical day will encompass the following responsibilities:
Customer Engagement & Sales
- Deliver top-notch customer service by welcoming and guiding shoppers through the store and online experience.
- Engage customers in meaningful conversations to enhance their shopping journey.
- Lead customers through our latest fashion trends, stories, and product offerings across all store areas.
- Effectively promote and sell products, ensuring customers are informed and satisfied.
- Encourage sign-ups for our Customer Loyalty App (Hello Member) and promote in-store sustainability initiatives.
- Represent yourself and the H&M brand positively in every customer interaction.
- Collaborate with the management team on commercial actions to achieve sales targets.
Fashion Awareness
- Stay current with fashion trends, styles, brands, and competitive insights to inform your customer interactions.
- Utilize your fashion knowledge to provide relevant insights to customers.
Team Collaboration & Development
- Share your service, fashion, and store operations expertise with fellow team members.
- Adhere to all procedures, routines, and legal requirements across store operations.
- Engage in constructive feedback with colleagues for mutual growth and support.
- Participate in onboarding, training, and development opportunities relevant to your role.
Retail Operations & Visual Merchandising
- Manage the complete garment cycle from unpacking to steaming, ensuring optimal garment care.
- Maintain fitting rooms and checkout areas in accordance with best practices.
- Contribute to a neat and organized sales floor and stockroom.
- Assist in creating attractive merchandise displays that highlight current trends and stories.

