About the job
About Us
Ultimate Performance (U.P.) stands as the largest private personal training business on a global scale, recognized for delivering extraordinary results, elite coaching services, and a premium client experience. Supported by the prestigious private equity firm Inflexion, we are a dynamic, growth-oriented organization with a robust commercial foundation and an expansive international presence.
As we embark on an exhilarating new chapter of growth, our vision is to significantly broaden our global studio network in the forthcoming years. This presents a crucial opportunity for you to play a vital role in shaping the future of a truly international, performance-centric brand.
To drive this ambition, we are searching for a Head of Brand & Campaigns to work closely with our Chief Marketing Officer, who joined us last year, bringing an impressive track record from some of the most influential health and wellness brands, including RSG Group and Gold’s Gym.
In this role, you will take full ownership of the strategic and creative direction of the Ultimate Performance brand on a global scale. You will establish how U.P. is represented in each market, ensuring clarity, consistency, and distinction across all touchpoints, while elevating our brand to align with our ambitious goals. You will lead and inspire high-performing teams in Brand, PR, Social Media, and Campaigns, delivering bold, culturally relevant global initiatives that resonate locally and reinforce U.P. as the undisputed leader in personal training.
Collaborating closely with the Head of Digital Marketing, Head of CRM, and Head of Creative, you will intertwine brand storytelling with performance metrics, content, and data, transforming brand strategy into impactful campaigns that are not only prestigious but also measurable and commercially effective.
This senior, high-visibility role is ideal for a brand leader who thrives in fast-growing environments, has a deep understanding of global luxury-performance positioning, and is eager to make a lasting impact on one of the most ambitious fitness brands worldwide.
For more about us and our values, please visit www.ultimateperformance.com

