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Experience Level
Mid to Senior
Qualifications
ResponsibilitiesDevelop, maintain, and implement a campaign theme calendar for key audiences, ensuring alignment with Product Marketing and Content teams.Advocate for Coalition’s priority audiences by gaining a deep understanding of their needs, influencing segmentation strategies, and advising teams on effective outreach methods.Own and implement a comprehensive multi-channel campaign strategy, establishing full-funnel goals and optimizing the mix of channels to maximize reach and effectiveness.Engage large cross-functional teams—PMM, Content, Creative, Growth, RevOps, and Sales—around cohesive campaign plans and activations.Optimize channel investments to guarantee high-impact audience engagement efficiently.Deliver analytics, reporting, and insights to support ongoing campaign enhancement.Skills and Qualifications8–10 years of experience in Integrated Campaigns, Digital Marketing, Demand Generation, ABM, or Field Marketing.Proven experience leading campaigns within a growing organization and operating at scale.Robust understanding of multi-channel Go-To-Market strategies, audience segmentation, and campaign orchestration.Exceptional communication and project management skills; demonstrated ability to galvanize large cross-functional teams.Strong analytical capabilities and skills in campaign performance reporting.
About the job
About Us
Coalition is the world’s first Active Insurance provider, specializing in preventing digital risks before they occur. Established in 2017, Coalition integrates comprehensive insurance coverage with cutting-edge cybersecurity tools to empower businesses in managing and mitigating potential cyber threats.
At Coalition, we foster an environment where bold ideas can take shape and have a real impact every day.
About the Role
The Integrated Campaigns Lead will act as the key liaison between Demand Generation and Product Marketing, spearheading Coalition’s audience-focused engagement strategy. This position will oversee the planning and execution of integrated campaigns that unify the entire marketing organization around strategic themes, vital activations, and growth objectives.
This leadership role is highly cross-functional, responsible for operationalizing campaigns across all major marketing areas, ensuring alignment with revenue teams, and guiding audiences towards actions that yield measurable business results. You will play a crucial role in shaping how Coalition connects, engages, and converts priority audiences throughout the entire customer journey.
About Coalition
Coalition is a pioneering provider of Active Insurance, dedicated to preemptively addressing digital risks. By combining robust insurance offerings with innovative cybersecurity solutions, Coalition empowers businesses to safeguard against cyber threats effectively.
Clicking Apply Now takes you to AutoApply where you can tailor your resume and apply.
Unlock Your Potential
Generate Job-Optimized Resume
One Click And Our AI Optimizes Your Resume to Match The Job Description.
Is Your Resume Optimized For This Role?
Find Out If You're Highlighting The Right Skills And Fix What's Missing
Experience Level
Mid to Senior
Qualifications
ResponsibilitiesDevelop, maintain, and implement a campaign theme calendar for key audiences, ensuring alignment with Product Marketing and Content teams.Advocate for Coalition’s priority audiences by gaining a deep understanding of their needs, influencing segmentation strategies, and advising teams on effective outreach methods.Own and implement a comprehensive multi-channel campaign strategy, establishing full-funnel goals and optimizing the mix of channels to maximize reach and effectiveness.Engage large cross-functional teams—PMM, Content, Creative, Growth, RevOps, and Sales—around cohesive campaign plans and activations.Optimize channel investments to guarantee high-impact audience engagement efficiently.Deliver analytics, reporting, and insights to support ongoing campaign enhancement.Skills and Qualifications8–10 years of experience in Integrated Campaigns, Digital Marketing, Demand Generation, ABM, or Field Marketing.Proven experience leading campaigns within a growing organization and operating at scale.Robust understanding of multi-channel Go-To-Market strategies, audience segmentation, and campaign orchestration.Exceptional communication and project management skills; demonstrated ability to galvanize large cross-functional teams.Strong analytical capabilities and skills in campaign performance reporting.
About the job
About Us
Coalition is the world’s first Active Insurance provider, specializing in preventing digital risks before they occur. Established in 2017, Coalition integrates comprehensive insurance coverage with cutting-edge cybersecurity tools to empower businesses in managing and mitigating potential cyber threats.
At Coalition, we foster an environment where bold ideas can take shape and have a real impact every day.
About the Role
The Integrated Campaigns Lead will act as the key liaison between Demand Generation and Product Marketing, spearheading Coalition’s audience-focused engagement strategy. This position will oversee the planning and execution of integrated campaigns that unify the entire marketing organization around strategic themes, vital activations, and growth objectives.
This leadership role is highly cross-functional, responsible for operationalizing campaigns across all major marketing areas, ensuring alignment with revenue teams, and guiding audiences towards actions that yield measurable business results. You will play a crucial role in shaping how Coalition connects, engages, and converts priority audiences throughout the entire customer journey.
About Coalition
Coalition is a pioneering provider of Active Insurance, dedicated to preemptively addressing digital risks. By combining robust insurance offerings with innovative cybersecurity solutions, Coalition empowers businesses to safeguard against cyber threats effectively.