Qualifications
Key Responsibilities:Conduct research and outreach to generate and qualify leads through data-driven marketing efforts.Create and manage compelling content across LinkedIn and other social platforms.Assist in developing marketing assets such as case studies, newsletters, and campaign materials.Design engaging creatives including social media posts, email banners, and infographics using design tools like Canva or Adobe Express.Execute and monitor email marketing campaigns, including list building, template creation, and performance tracking.Maintain and update CRM systems, track lead pipelines, and prepare reports on campaign performance.Work collaboratively with sales and internal teams to align messaging and support campaigns, events, and webinars.Stay updated on digital marketing trends to enhance campaign effectiveness.Qualifications:1–3 years of experience in marketing, lead generation, or digital marketing roles.Strong writing and content creation skills focused on B2B communication.Basic design skills using Canva, Adobe Express, or similar tools.Familiarity with LinkedIn and social media marketing strategies.Experience with CRM and email marketing tools (e.g., HubSpot, Mailchimp, Salesforce) is a plus.Excellent organizational and multitasking abilities in a fast-paced environment.Analytical mindset with the ability to track and interpret campaign performance.Proactive attitude with a desire to learn, experiment, and grow within marketing functions.
About the job
Join Our Team!
Position: Junior Marketing & Lead Generation Associate
Salary: Rs 400,000 - Rs 2,000,000 (INR 4-20 LPA)
We are excited to invite applications for the role of Junior Marketing & Lead Generation Associate with one of Weekday’s esteemed clients located in Mumbai. This full-time position is perfect for individuals who thrive in a dynamic, data-oriented environment and possess a passion for integrating creativity with analytical thinking.
In this role, you will be instrumental in executing innovative lead generation strategies, managing our social media presence, and supporting content development for B2B audiences. Collaborating closely with both sales and marketing teams, you will drive qualified leads, maintain CRM systems, and ensure our campaigns align with overarching business objectives. This position offers a unique opportunity to gain exposure to global markets and cutting-edge marketing practices, especially within digital and data ecosystems.
The ideal candidate is proactive, meticulous, and eager to learn, all while contributing to impactful marketing initiatives. If you’re ready to make a difference, we would love to hear from you!
