About the job
At Roofr, we are dedicated to our customers, continuously gathering feedback to inform, prioritize, and develop the products they truly desire. This commitment is what sets Roofr’s CRM apart. Initially, we created vital sales tools, including aerial roof measurements and digital sales proposals. However, upon realizing our customers needed a straightforward, cost-effective method to manage and grow their businesses, we listened. Consequently, we developed a comprehensive CRM that integrates these solutions—payments, material ordering, and more—into a cohesive, robust platform. With an ambitious roadmap ahead, we are thrilled to continue innovating and leading the market.
Our company boasts a remarkable culture, solid financial performance, and top-tier metrics. It's an exhilarating time to join a successful startup that, while already thriving, still offers its team substantial growth opportunities, equity, and the chance to make a significant impact.
This is an open position.
Roofr is seeking a Lead Brand Designer to join our team on a full-time basis. In this role, you will act as the creative lead for brand and marketing design, collaborating closely with cross-functional teams to enhance our visual identity as we expand.
This is a hands-on leadership position where you will design daily while also setting strategic direction, refining processes, and elevating creative execution across the organization.
Your Responsibilities:
- Develop and refine Roofr’s visual design strategy across digital and print media, ensuring consistency, quality, and scalability.
- Define, evolve, and uphold brand standards, guidelines, and design systems to facilitate scalable and efficient creative output as the company grows.
- Collaborate closely with Marketing, Product, Sales, and Leadership teams to brainstorm and deliver impactful creative work.
- Oversee the end-to-end design process for a diverse range of assets, including web pages, presentations, sales materials, social media content, brand campaigns, signage, newsletters, and more.
- Serve as the primary design contact, managing intake requests, prioritizing tasks, setting timelines, and creating creative briefs.
- Translate strategic direction and business objectives into thoughtful, high-quality designs that resonate with Roofr’s brand identity.
- Create and implement design concepts using Figma and Adobe Creative Suite, with a keen eye for typography, layout, color, and visual hierarchy.
- Lead design reviews and manage revision cycles, effectively incorporating feedback while maintaining creative integrity.
- Improve workflows for asset management, ensuring seamless design processes.