About the job
About the Role
The Lead Graphic Designer will spearhead the visual design efforts for SportyNet, ensuring a cohesive graphic identity across all channels. This role involves overseeing the creation and enhancement of graphic packages, show identities, live broadcast assets, communication materials, and digital content. The position is pivotal in defining the brand’s visual narrative, ensuring consistency, innovation, and high-quality aesthetics in every visual deliverable.
Key Responsibilities
Creative Leadership & Art Direction
- Define and advance the visual language of the channel, reinforcing SportyNet's brand identity.
- Develop comprehensive design guidelines, brand manuals, and graphic standards for both TV and digital platforms.
- Lead the creative process from concept development through to final delivery, ensuring both artistic and functional excellence.
- Propose innovative visual solutions that align with the channel's positioning and editorial requirements.
Visual Identity Development & Graphic Packages
- Create and manage complete visual identities for shows, segments, and special events.
- Develop graphic packages for sports broadcasts, including lower thirds, straps, animations, scorebugs, data layouts, and more.
- Ensure all visual elements meet clarity, legibility, and technical broadcast standards.
- Adapt identities and assets for various platforms, including social media, YouTube, and OTT environments.
Graphic Production Management & Workflow
- Plan and prioritize design requests to guarantee timely delivery while maintaining high-quality standards.
- Implement efficient workflows for the creation, review, approval, and versioning of assets.
- Manage relationships with external vendors, motion studios, freelancers, and production partners.
- Oversee the organization, archiving, and maintenance of assets, source files, and visual libraries.
Cross-Department Collaboration
- Collaborate closely with editorial, programming, content, marketing, digital, and operations teams.
- Participate in briefings and contribute visual solutions for campaigns, shows, and special projects.
- Support live broadcasts and production teams with urgent design needs and real-time graphics.
Team Leadership & Talent Development
- Lead and mentor designers, motion designers, and other visual professionals.
- Foster a creative, collaborative environment that inspires innovation and growth.

