About the job
At Playlist, we believe that life’s most enriching moments occur when individuals disconnect from screens to engage, connect, and enjoy. We are on a mission to create the ultimate platform for intentional living, linking people to inspiring fitness, wellness, and adventure experiences. With renowned brands like Mindbody and ClassPass, Playlist empowers both businesses and individuals, transforming aspirations into actionable steps. Join us in redefining the role of technology in fostering significant, real-world connections.
Mindbody provides wellness entrepreneurs with innovative technology that supports flourishing businesses and exceptional experiences. Our culture thrives on innovation and curiosity, bridging the gap between businesses and individuals through state-of-the-art solutions. If you are passionate about enhancing wellness through technology, we want you on our team.
The Role You’ll Play
As the Lifecycle Marketing Lead, you will be a strategic, hands-on marketer who adeptly balances ownership with collaborative efforts. You will confidently drive complex programs independently while closely partnering with cross-functional teams to meet broader business objectives. Your strong foundation in lifecycle marketing, coupled with a test-and-learn mindset, will enable you to translate data into insightful recommendations.
- Independently oversee our B2C lifecycle program (using Braze), which includes full-cycle campaign development, cross-functional coordination, experimentation strategies, and ongoing performance analysis.
- Lead the planning, execution, and optimization of B2C lifecycle campaigns, including A/B testing and bi-weekly performance assessments to foster continuous improvement.
- Support B2B lifecycle and daily communications through email marketing (via Marketo), in-product notifications, and on-site banners in collaboration with internal stakeholders.
- Collaborate with Lifecycle Marketing, Product Marketing, Marketing Technology, Sales, and Creative teams to ensure unified, customer-centric communications throughout the customer journey.
- Develop and implement personalized, segmented campaigns that align with lifecycle priorities and drive acquisition, engagement, upsell, and retention.
- Define, track, and report on lifecycle success metrics, utilizing insights to refine strategy and enhance optimization.
- Work alongside Marketing Technology and Operations to improve automation capabilities and enhance scalability and effectiveness.
- Stay updated on lifecycle marketing best practices, tools, and trends, applying insights to evolve team initiatives.

