About the job
About Tilt
At Tilt, our purpose is clear: To Make Commerce Come Alive.
The current landscape of static store website builders and faceless marketplaces is becoming outdated. It was designed for transactional interactions, not for the vibrant new wave of merchants who thrive on engagement, community, and individuality.
In the UK, millions of consumers, ranging from sneaker enthusiasts and Y2K fashionistas to collectors and family shoppers, have embraced Tilt. Our innovative platform has empowered sellers to scale from zero to over £1M in earnings, with countless others surpassing the UK median income.
And this is just the beginning.
Your Role
As the Paid Ads Lead at Tilt, you will spearhead our growth initiatives, focusing primarily on paid acquisition channels such as Google, Instagram, and TikTok.
This position requires a robust background in performance marketing, experience managing various business sizes and budgets, and a strong results-oriented mindset.
You will have the chance to initiate, optimize, and scale campaigns, taking ownership of what we envision as a crucial growth engine for Tilt.
Key Responsibilities
Initial Responsibilities (0-3 months):
Craft an acquisition strategy targeting Google, Instagram, and TikTok (Italy, Spain)
Conduct competitive analysis and incorporate insights into campaign strategies
Enhance ad ROAS
Suggest content adaptations based on best practices from TikTok, Instagram, and Google
Work collaboratively with creative teams to refine and iterate on successful ads
Own reporting processes
Ongoing Responsibilities (3+ months):
Optimize campaigns for improved ROAS, scaling expenditures beyond £100k/month
Experiment with new channels and ad formats to diversify acquisition strategies
Provide product recommendations to bolster paid acquisition efforts
Assist in organic growth initiatives across Google, Instagram, and TikTok
Establish an in-house influencer marketing strategy
Adopt an agile approach to monitor competitor and market trends
Build or oversee external resources to support growth

