We are seeking a candidate with a proven track record in lifecycle marketing and customer relationship management. You should possess strong analytical skills to design effective segmentation frameworks and experimentation strategies. Experience with A/B testing and optimization across diverse communication channels such as SMS, WhatsApp, and push notifications is essential. A passion for driving measurable revenue growth and a commitment to purpose-driven initiatives will set you apart. Familiarity with FinTech or similar industries is highly desirable.
About the job
Join M-KOPA as a Lifecycle Growth Lead, where you'll harness data analytics and CRM strategies to create scalable growth systems that promote financial inclusion for millions across Africa. In this pivotal role, you'll construct automated customer journeys that activate, retain, and re-engage our customers, enabling them to access life-changing financial products. Your campaigns will be key to increasing activation rates, enhancing retention curves, and boosting customer lifetime value, allowing you to witness the tangible impact of your efforts weekly.
About M-KOPA
M-KOPA is a pioneering FinTech company dedicated to enhancing financial inclusion across Africa. By leveraging innovative technology, we provide accessible and affordable financial solutions that empower individuals and communities. Our mission is to connect millions to essential products and services, transforming lives through financial empowerment. Join us in making a significant impact while working in a dynamic and collaborative environment.
This job posting is no longer active and is not accepting applications.
We are seeking a candidate with a proven track record in lifecycle marketing and customer relationship management. You should possess strong analytical skills to design effective segmentation frameworks and experimentation strategies. Experience with A/B testing and optimization across diverse communication channels such as SMS, WhatsApp, and push notifications is essential. A passion for driving measurable revenue growth and a commitment to purpose-driven initiatives will set you apart. Familiarity with FinTech or similar industries is highly desirable.
About the job
Join M-KOPA as a Lifecycle Growth Lead, where you'll harness data analytics and CRM strategies to create scalable growth systems that promote financial inclusion for millions across Africa. In this pivotal role, you'll construct automated customer journeys that activate, retain, and re-engage our customers, enabling them to access life-changing financial products. Your campaigns will be key to increasing activation rates, enhancing retention curves, and boosting customer lifetime value, allowing you to witness the tangible impact of your efforts weekly.
About M-KOPA
M-KOPA is a pioneering FinTech company dedicated to enhancing financial inclusion across Africa. By leveraging innovative technology, we provide accessible and affordable financial solutions that empower individuals and communities. Our mission is to connect millions to essential products and services, transforming lives through financial empowerment. Join us in making a significant impact while working in a dynamic and collaborative environment.